» AN IN DEPTH SURVEY ON THE PROBLEMS AND PROSPECT OF ADOPTING SOCIAL MEDIA BASED MARKETING MECHANISM AMONG E COMMERCE BUSINESSES IN CAMEROON(A STUDY OF SELECTED E COMMERCE COMPANIES IN CAMEROON) CHAPTER ONE INTRODUCTION Background of the study The rapid advancement of digital technology has fundame…Continue Reading »
» AN IN DEPTH STUDY ON THE EFFECT OF ORGANIZATIONAL CULTURE ON SECRETARIES' JOB PERFORMANCE IN PUBLIC SERVICE IN CAMEROON CHAPTER ONE INTRODUCTION Background of the study Human resources are the most valuable assets of any organisation (Ubeh, 2021). Effective employee management is imperative …Continue Reading »
» AN IN DEPTH STUDY ON THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER SATISFACTION IN DANGOTE INDUSTRIES LIMITED IN CAMEROON CHAPTER ONE INTRODUCTION Background of the study Customers hold significant value and ought to motivate a business to achieve success. Furthermore, the in…Continue Reading »
» AN IN DEPTH ANALYSIS ON THE FACTORS INFLUENCING THE IMPLEMENTATION OF STRATEGIC MANAGEMENT IN SMALL SCALE BUSINESSES IN CAMEROON CHAPTER ONE INTRODUCTION 1.1 Background of the Study For both large and small enterprises to survive, strategic management is essential. A serious realization in the…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The business landscape worldwide continues to expand as companies seek various avenues to gain and sustain competitiveness. Increasingly, organizations recognize that employees constitute a vital part of their structure, and for success, they m…Continue Reading »
» AN IN DEPT STUDY ON PARTY CONFLICT AND ITS IMPACT ON THE SUSTAINABILITY OF DEMOCRACY IN CAMEROON CHAPTER ONE INTRODUCTION Background of the study Political parties, consisting of people with differing viewpoints, values, and interests, serve as platforms for recruiting persons for public posts.…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study According to the United Nations in 2009, almost half of the world's population lived in rural regions, with 3.41 billion people residing in rural areas and 3.42 billion people living in urban areas. In Nigeria, 48.04 percent of the population re…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Workplace mistreatment refers to a type of inappropriate behavior that is relatively mild and lacks clear intentions to harm the target. This conduct violates established workplace norms centered around mutual respect (Cortina et al., 2021). Wo…Continue Reading »
» CHAPTER ONE INTRODUCTION Background to the Study Insecurity and unemployment continue to be among the most pressing issues our country is currently grappling with, with insecurity taking precedence. Nigeria, the most populous country in Africa and the second largest economy on the continent w…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The complex business landscapes of emerging nations like Nigeria provide challenges for multinational firms in resolving internal divisions and external disputes (Shehu, 2019). Manufacturing in Nigeria has indeed played a significant role in th…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Refrigeration and air conditioning, commonly referred to as RAC, play a crucial role in contemporary society, particularly in tropical areas such as Nigeria. The significance of RAC lies in its ability to ensure pleasant indoor conditions and s…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study It is believed that the most crucial practice that sets organizations apart from one another is strategic management. Also, it appears to be the key to accomplishing organizational vision, strategy, and objectives. While, it seems that a lot of…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study Customer relationship management is the comprehensive management of the interactions between a business and its customers. It encompasses all aspects of engagement, including sales and service related activities. This approach is a practical impl…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study The implementation of advanced office technology, such as computers, word processors, and other information technology resources, along with the adoption of modern management techniques, has revolutionised traditional work practices in the office…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Effective job training and development programmes have a crucial role in employee retention across firms and organizations (Samuel & Chipunza, 2019). Employee retention is crucial in the global setting as it significantly contributes to the lon…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The performance of an organization is a vital feature that frequently relies on its employees. Rita, Namsonge, and Kabare (2018) assert that organizations have prioritized the implementation of employee retention strategies in order to enhance ove…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the Study In the modern era, digital banking services have become a significant trend in the banking sector. Chikoko and Munongo (2018) define digital banking as the use of the internet, mobile phones, and other electronic mediums to deliver banking services…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study The performance of employees is a critical determinant of an organization's overall success (Surbhi, 2015). Employee performance is the evaluation of an employee's productivity in a business setting, which is measured by the quantity of acceptable …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The hospitality industry heavily depend on employee collaboration, commitment and a supportive environment incing emotional, informational, and instrumental support (Ali et al., 2020). Robert (2018) defines workplace mistreatment as situations whe…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Workplace mistreatment, encompassing harassment, bullying, and discrimination, leads to the development of a hostile work environment. This environment is well recognised as a significant risk factor for employess, as it negatively impacts thei…Continue Reading »
» AN EXAMINATION INTO THE IMPACT OF RURAL INVESTMENT ON THE DEVELOPMENT OF EKONDO TITI MUNICIPAL, CAMEROON CHAPTER ONE INTRODUCTION Background of the study Rural development has traditionally been seen as an incidental outcome of policies focused on the advancement of the agriculture sector. Histor…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the study The performance of workers is crucial for the success of an organization, making them the most significant aspect in its functioning (Yang, Li & Han, 2018). Hence, it is crucial for the organization to allure and keep their skilled staff. The study…Continue Reading »
» AN EXAMINATION INTO THE ROLE OF TAXATION IN FUNDING SOCIAL PROGRAMS IN NANGA EBOKO MUNICIPALITY, CAMEROON CHAPTER ONE INTRODUCTION Background of the study Taxation is seen as a responsibility that citizens must endure in order to support their government's budgetary responsibilities inside th…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the Study In many African countries, opposition parties have been at the forefront of movements for democratic reform, human rights, and the rule of law. By amplifying the voices of marginalized communities and challenging discriminatory practices, opposition p…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study School, an institution where students cultivate and enhance their abilities, aptitudes, and proficiencies in order to make informed and successful professional decisions, enabling them to effectively fulfil their academic responsibilities and d…Continue Reading »
