» (A CASE STUDY OF P.Z INDUSTRY PLC) ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five ch…Continue Reading »
» IN ENUGU METROPOLIS TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many people have myopic ideas about marketing, they misconceive ideas a strategy…Continue Reading »
» IN ENUGU URBAN (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC) ABSTRACT This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an impor…Continue Reading »
» (A CASE STUDY OF ENUGU TELEVISION (E.T.V) ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was …Continue Reading »
» ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by…Continue Reading »
» (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU) ABSTRACT The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researcher decided…Continue Reading »
» (A CASE STUDY OF ENUGU METROPOLISE) ABSTRACT This research work concentrate on the “Attitude of consumers towards the Nigeria made Goods” with particular note on Enugu metropolise. Some objective of the study includes To know if Nigeria made goods are to hel…Continue Reading »
» IN ENUGU URBAN ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketi…Continue Reading »
» (A CASE OF STUDY OF UNIC INSURANCE, WARRI METROPOLIS IN DELTA STATE) ABSTRACT The basic aim of this study is to find out the lavses of consumers negative perception of insurance services and how it can be changed from negative sphere to positive sphere. Data were collected from two hundred …Continue Reading »
» IN ENUGU STATE (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE) ABSTRACT This research work “” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in Ujodo Local Government as well as its effecti…Continue Reading »
» (A CASE STUDY OF KINGMOS PAINT LTD) ABSTRACT This study sought to determine the effects of packaging and branding on marketing productivity of Local made products with kingmos paints Ltd…Continue Reading »
» (A CASE STUDY OF SETRACO NIGERIA PLC) ABSTRACT This project title the Significance of product Quality on the Demand Industrial Product was carried out with Setraco Nigeria Plc as a Case Study. This study was expected to show the importance of product quality on demand, hence the objective of …Continue Reading »
» (A CASE STUDY OF ILORIN KWARA STATE) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Code switching and code mixing are popular characteristics in the speech pattern of the average bilingual in any human society the world over especially in the African society. The first contains the definit…Continue Reading »
» (A CASE STUDY OF JOVENSON SUPERMARKET AUCHI, EDO STATE) ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional …Continue Reading »
» (A CASE STUDY OF EMZOR) ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution is an important activity in the integrated supply – chain management of pharmaceutical products. Various people and entities are generally r…Continue Reading »
» (A CASE STUDY OF UBA BANK) ABSTRACT This research work is aimed to describe the importance of marketing, one need not to look further than this quoted “marketing is everything and everything is marketing”. The statistical tools the researcher employed to ensure that proper analysis was do…Continue Reading »
» (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, BENIN CITY) Abstract This research study outlines the impact of marketing planning and control in manufacturing company carried out with Nigeria Bottling Company Plc, Benin City as a case study. It study the role and importance of marketing planning …Continue Reading »
» (A CASE STUDY OF BENDEL SUPERMARKET, AUCHI) ABSTRACT This research work titled the role of retailers in the distribution of consumer goods is to determine the crucial function of retailers. Also to determine the possibility of eliminating functions. Several research methods were used in gathe…Continue Reading »
» (A CASE STUDY OF MR. BIGGS PLAZA, AUCHI) Abstract The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, inf…Continue Reading »
» ABSTRACTTelevision advertisement has over the years helped a great deal in the marketing of goods andservices. This research work is an analytical study of the influence of television advertisement onthe buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It expl…Continue Reading »
» OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1 Background of the study Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial instituti…Continue Reading »
» (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.) ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market s…Continue Reading »
» ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite effective.…Continue Reading »
