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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 1. CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE

    » OF UNITY BANK PLC.   CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial institutions were not left out as they are seriously affected by the level of competition both locally and in...Continue Reading »

    Item Type: Project Material |  56 pages |  5,033 engagements | 

  • 2. EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY

    » (A CASE STUDY OF GUINNESS NIGERIA PLC AND NIGERIA BREWERY PLC.)   ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of globalization throughout the world be it developed or developing economy, the supremacy being accord the free market system cannot be over emphasized, that is achieving economic efficiency which ultimately leads to eco...Continue Reading »

    Item Type: Project Material |  63 pages |  5,477 engagements | 

  • 3. FFEECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE

    »       ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which poses more or little threat do the export business in Nigeria. There are a lot of tasks ahead for the government of a country, but all the tasks are quite effective. The introduction of the export promotion policies will have to experience some restrictions through...Continue Reading »

    Item Type: Project Material |  30 pages |  4,088 engagements | 

  • 4. ROLE OF CELEBRITY ADVERTISING IN CONSUMER BRAND LOYALTY

    » A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE   ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in recent times by GSM Telecommunications companies in Nigeria, considering the massive amount invested in...Continue Reading »

    Item Type: Project Material |  71 pages |  6,278 engagements | 

  • 5. RELATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY

    »           TABLE OF CONTENTS PAGES Title Page                                                                                                                               i Certification Page                                        �...Continue Reading »

    Item Type: Project Material |  129 pages |  4,358 engagements | 

  • 6. PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA

    » {A CASE STUDY OF NIGER INSURANCE PLC}   TABLE OF CONTENTS TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENT LIST OF TABLES   CHAPTER ONE      INTRODUCTION 1.1       General Description of the Study 1.2       Statement of Problem 1.3       Aim and Objective of Study 1.4       Significance of the Study 1.5       Research Hypotheses 1.6       Res...Continue Reading »

    Item Type: Project Material |  71 pages |  5,526 engagements | 

  • 7. PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY

    » (A Study of Nigeria Bottling Company)   ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Hundred (100) questionnaires where administered to the staff of Nigeria Bottling Company. Two hypothe...Continue Reading »

    Item Type: Project Material |  69 pages |  6,121 engagements | 

  • 8. MARKET ORIENTATION AND COMPANY PERFORMANCE

    » (A Case Study of Frigoglass Company Nigeria Ltd.)         ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation on company performance in an organization through the provision of effective marketing strategies in satisfying customer’s need. The specific objective was to examine market orientation and company ...Continue Reading »

    Item Type: Project Material |  71 pages |  5,298 engagements | 

  • 9. ROLE OF MARKETING RESEARCH IN GAININGMARKET SHARE.

    » (A STUDY OF GLOBALCOM NIGERIA LIMITED)   ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place. However, it is basically concerned with prediction of sales of product among other things. As long as problem exist within the marketing system the need for research cannot be over simplified in marketing. Before customers’ needs and wants ca...Continue Reading »

    Item Type: Project Material |  99 pages |  4,403 engagements | 

  • 10. SPATIAL DISTRIBUTION OF LOCAL MARKET AND VARIATIONS IN PRICES OF VEGETABLE IN LA...

    » (A CASE STUDY OF OJO LOCAL GOVERNMENT)     ABSTRACT The study examines the spatial distribution of local market and variations in vegetable prices in Lagos state using Ojo local government as a case study. Also the way in which effective distribution channels can be used to increase customer satisfaction and the spatial interaction in Ojo local Government as a whole.The major source of data coll...Continue Reading »

    Item Type: Project Material |  62 pages |  4,726 engagements | 

  • 11. STRATEGIC PLANNING AS A TOOL FOR CORPORATE SURVIVAL

    » (A CASE STUDY OF CADBURY NIG. PLC)         ABSTRACT  This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos.   Effective management of business environmental changes depends on careful planning. Strategic planning has been the cornerstone of business organization survival, because of numerous benefits derived from...Continue Reading »

    Item Type: Project Material |  53 pages |  5,663 engagements | 

  • 12. SURVIVALSTRATEGIES IN SMALL BUSINESS

    » (A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE)     ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of the small scale enterprises in Lagos State in the areas of loan acquisition, marketi...Continue Reading »

    Item Type: Project Material |  60 pages |  4,133 engagements | 

  • 13. THE CONTRIBUTION OF MARKETING RESEARCH FOR NEW PRODUCT DEVELOPMENT

    » (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)     ABSTRACT The research work focused on "the contribution of marketing research for new product development". Discussing fully marketing research and new product development, its definition, importance, different types of marketing research and stages of new product development.   The research topic is concerned with the persistent increase of n...Continue Reading »

    Item Type: Project Material |  74 pages |  4,704 engagements | 

  • 14. THE EFFECT OF MARKETING COMMUNICATION ON CONSUMER BUYING BEHAVIOUR

    » (A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC)   TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents   CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study 1.2                        Purpose of Study 1.3                        Research Question 1.4  �...Continue Reading »

    Item Type: Project Material |  41 pages |  9,014 engagements | 

  • 15. THE EFFECT OF MATERIALS MANAGEMENT ON THE PROFITABILITY OF THE MANUFACTURING COM...

    » (A Study of Cadbury Nigeria Plc)                                                                        ABSTRACT This research was to examine The Effect of Materials Management on the Profitability of the Manufacturing Company with special reference to Cadbury Nigeria Plc. This study show with statistical evidences that materials ...Continue Reading »

    Item Type: Project Material |  82 pages |  10,142 engagements | 

  • 16. THE EFFECT OF MEDIA ADVERTISEMENT ON SALES OF CONSUMER GOODS IN SOME SELECTED MA...

    »   TABLE OF CONTENTS   CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Limitations of the Study 1.9       Operational Definitions 1...Continue Reading »

    Item Type: Project Material |  82 pages |  4,219 engagements | 

  • 17. THE EFFECT OF PRODUCT PLANNING AND DEVELOPMENT IN THE GROWTH OF ORGANISATION

    » (A Case Study Of Smithkline Glaxo Nigeria Plc)       ABSTRACT   This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The research adopted survey research design. Data were gathered through primary source with the aid of a well structured questionnaire. Simple random sampling technique was ado...Continue Reading »

    Item Type: Project Material |  72 pages |  5,828 engagements | 

  • 18. THE INFLUENCE OF SALE PROMOTION ON EMPLOYEES PERFORMANCE IN AN ORGANIZATION

    » (A CASE STUDIES OF SOME BANKS)   ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem involves an investigation of the extent of which sales promotion influences an employee performances.   The extant literatures were reviewed, directly look at inducing retailers, consumers and sales persons by offering incentives or adding value f...Continue Reading »

    Item Type: Project Material |  67 pages |  4,105 engagements | 

  • 19. THE PROBLEMS AND PROSPECTS OF DISTRIBUTING PAINTS IN NIGERIA

    » (A CASE STUDY OF BERGER PAINT NIGERIA PLC)   ABSTRACT This study explores the problems and prospects of distributing paints in Nigeria with Berger Paint Nigeria Pic, as its "case study. The study considers whether the middlemen shouldbe influenced to avoid undue charging of high prices and hoarding, whether selection of the night middlemen has relevance in the effectiveness of the company's distr...Continue Reading »

    Item Type: Project Material |  56 pages |  5,807 engagements | 

  • 20. THE IMPACT OF SALES PROMOTION ON PRODUCT COMPETITIVENESS OF FAST MOVING CONSUMER...

    » (FMCG)   ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the market. Two hypotheses were set up in chapter one as variables for measurement and guide. Chapter one also discusses the problems to be ad...Continue Reading »

    Item Type: Project Material |  61 pages |  5,091 engagements | 

  • 21. THE IMPACT OF SOCIAL RESPONSIBILITY ON ORGANISATIONAL IMAGE

    » (A CASE STUDY OF CADBURY NIGERIA PLC)       ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the research work was to determine the real impact of social responsibility as a tool for organizational image in other to make profitability and maximize shareholder wealth, to make the interest of shareh...Continue Reading »

    Item Type: Project Material |  81 pages |  7,038 engagements | 

  • 22. CONSUMER GOODS

    » (A CASE STUDY OF CHI RETAIL FARMS     ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent.   The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement of problem, statement of hypotheses, purpose of study, sco...Continue Reading »

    Item Type: Project Material |  53 pages |  4,967 engagements | 

  • 23. THE IMPACT OF SALES PROMOTION IN A BUSINESS ORGANISATION

    » (A Case Study of Nigeria Bottling Company Plc.)     ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques in attempting to enhance their organization performance. The objective of this project work is to exami...Continue Reading »

    Item Type: Project Material |  73 pages |  8,896 engagements | 

  • 24. THE IMPACT OF PRODUCT DIVERSIFICATION STRATEGY ON ORGANIZATIONAL GROWTH

    » (A Case Study of Coca Cola Nigeria Plc)                                                                          ABSTRACT This study examines the analysis of impact of diversification strategy on organization growth with particular emphasis on Coca Cola Nigeria Plc. In the course of the study, relevant literatures were reviewed t...Continue Reading »

    Item Type: Project Material |  83 pages |  6,295 engagements | 

  • 25. THE IMPACT OF PROMOTIONAL MIX ON SALES PERFORMANCE

    » (A CASE STUDY OF GULDER BREWED BY NIGERIAN BREWERIES PLC)   ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc and also find out promotional and marketing strategies that is been used in the organization.   The method and design of the study adopted the simple random technique in collecting ...Continue Reading »

    Item Type: Project Material |  58 pages |  8,088 engagements | 


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