» IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA CHAPTER ONE INTRODUCTION Background of the study Businesses across a variety of categories in almost every industrial sector have been utilizing digital tools to enhance their operati…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Buying behavior is a collection of attitudes that define the patterns of decisions made by customers. However, variety of external situational settings influence customer choices in addition to the fundamental internal elements that are known t…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability of both developed and developing countries, including Ghana. Like many nations, government officials and telecommunications stakeholders in Ghana are…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study A sort of business communication called television advertising, sometimes known as TV advertising or TV advertisements, entails developing and broadcasting advertisements or content on television. These advertisements are often short videos or …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Brands and branding have existed for as long as it has been possible to trace artifacts of human existence. According to American Market Association (2010) a brand is a name, term, design, symbol, or any other feature that identifies one s…Continue Reading »
» THE ROLE OF MIDDLEMEN IN CHANNELS OF DISTRIBUTION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A product may be the best in the world, but it will be of little use to the consumer of it is not where they wants it. This is concerned with the place where the consumer can acquire it and…Continue Reading »
» THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as…Continue Reading »
» THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY CHAPTER ONE 1.0 INTRODUCTION The fast food industry is a product offering as well as service rendering industry. This posed a fundamental challenge for the management of fast food industry, more so that s…Continue Reading »
» THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY On various occasions between 1974 and 1978, many part of Nigeria were hit by frequent and acute shortage of fuel motorists spent hours queuing at the few filling stations that w…Continue Reading »
» THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 Background to the study All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consum…Continue Reading »
» THE MARKETING OF GINGER IN KADUNA STATE, NIGERIA CHAPTER ONE INTRODUCTION 1 1 BACKGROUND INFORMATTON Nigeria has in recent years, been involved in executing painfid economic recovery programmes arising from recession in international oil market and changes in the macroeconomic direction of the world…Continue Reading »
» THE IMPORTANCE OF EFFICIENT PURCHASING IN A MANUFACTURING ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing is concerned with the “process of defining the organization needs, selecting suppliers, agreeing terms, placing order and receiving goods and services. It…Continue Reading »
» THE IMPORTANCE OF BRANDING AND PACKAGING AS A MEANS OF SALES PROMOTION IN AN ORGANIZATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the Study The study of the importance of branding and packaging as a means of sales promotion in a business organization can be traced to various …Continue Reading »
» THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A COMPETITIVE MARKET CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In selecting sources of supply, purchasing makes decisions that influence not only the firm economic success, but the livehood of the suppiers and the …Continue Reading »
» THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with…Continue Reading »
» THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world of marketing in the recent time, it is not enough to produce a product, package it attractively, price it right, effectively distribute and …Continue Reading »
» THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything m…Continue Reading »
» THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE CHAPTER ONE 1.0 INTRODUCTION The World is fast becoming a global village and a necessary tool for this process is communication of which communication is a key player. The development in the telecommunica…Continue Reading »
» THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES CHAPTER ONE INTRODUCTION 1.1 Background of the study The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This ca…Continue Reading »
» THE IMPACT OF NAFDAC ON MARKETING OF DRUGS CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The NAFDAC story is the story of food drugs and other products regulation in Nigeria. It is a story that began well even before the creation of the agency. It portrays the ever evolving nature o…Continue Reading »
» THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Every marketing manager as a task of managing all marketing activities in his organization by taking important decision that can ensure successful marketing of the product or service. He requires…Continue Reading »
» THE IMPACT OF MARKETING PLANNING AND CONTROL IN MANUFACTURING COMPANY CHAPTER ONE INTRODUCTION 1.1 Background to the Study The relevance of marketing planning and control cannot be over emphasized as it is necessary for a manufacturing company. Looking ahead and prepare for the future is bette…Continue Reading »
» THE IMPACT OF MARKETING COMMUNICATION ON PRODUCT DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps i…Continue Reading »
» THE IMPACT OF MARKETING COMMUNICATION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Recently, increased attention is being paid by business, on how to achieve maximum returns in their investment and it is a truism that no business organization can survive in toda…Continue Reading »
