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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. INVESTIGATION OF MARKETING STRATEGIES IN THE MUSIC INDUSTRIES

  » CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY The importance of communication cannot be overemphasized. Communication has from the onset been a fundamental and crucial part of human existence. Without communication, humans cannot survive because communication is the only means through which ideas and knowledge could be passed from one generation to the other. Baran (2011) is of ...Continue Reading »

  Item Type: Project Material |  59 pages |  1,770 engagements | 

• 2. IMPACT OF ADVERTISING ON CONSUMER CHOICE OF HOUSEHOLD PRODUCT IN OGUN STATE

  » CHAPTER ONE INTRODUCTION   1.1  Background of the study The term "consumer" refers to someone who purchases and utilizes goods. As a consequence, customers keep the production cycle rolling and play a vital part in any country's economic system; as a consequence, any country will suffer crisis if consumers do not have sufficient demand for items produced. Different commodities are demanded by cu...Continue Reading »

  Item Type: Project Material |  54 pages |  1,596 engagements | 

• 3. EVALUATION OF EFFECTIVENESS OF MARKETING COMMUNICATION MIX ELEMENTS IN NIGERIAN ...

  »   CHAPTER ONE   INTRODUCTION   1.1  BACKGROUND OF THE STUDY Organizations work to accomplish a certain task over an indefinite amount of time. Organizations should strive for innovative and profitable methods of doing corporate practices to meet corporate goals in order to stay in existence for a long time. The fight for sustainability and success in industry has grown more complex and challen...Continue Reading »

  Item Type: Project Material |  51 pages |  1,687 engagements | 

• 4. EFFECT OF RE-BRANDING ON CUSTOMER SATISFACTION IN COOPERATE ORGANIZATION

  » EFFECT OF RE BRANDING ON CUSTOMER SATISFACTION IN COOPERATE ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the study Over the past couple of years, the business environment has witnessed a tremendous change as a result of the re branding by players in the banking industry. Re branding is an important aspect of business as it tends to have a great impact on the satisfaction of customers....Continue Reading »

  Item Type: Project Material |  54 pages |  1,805 engagements | 

• 5. ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN...

  » ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR  IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of the use of new technologies are essential for local and international businesses in order to gain a...Continue Reading »

  Item Type: Project Material |  59 pages |  1,982 engagements | 

• 6. AN INVESTIGATION OF SALES PROMOTION AND ITS INFLUENCE ON BUSINESS PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the last few decades, the financial and commercial activities of most businesses have been affected by the unfavourable state of the Nigerian economy. Hence, businesses have experienced a declining level of sales and profitability and strive to survive (Latif, 2011). In essence, every business enterprise in operation must implement a marketin...Continue Reading »

  Item Type: Project Material |  58 pages |  1,628 engagements | 

• 7. AN INVESTIGATION OF ONLINE DISPLAY ADVERTISING AND ITS EFFECT ON CONSUMER BEHAVI...

  » CHAPTER ONE INTRODUCTION   1.1 Background of study Because of its unrivaled reach, targeting, information richness, and interactivity, the internet has earned a special place as a preferred medium of choice in modern advertising since its inception (McCoy et al., 2012; Nihel, 2013; Liu & Mattila, 2017). More importantly, the massive increase in the number of internet users and the amount of time ...Continue Reading »

  Item Type: Project Material |  55 pages |  1,758 engagements | 

• 8. AN INVESTIGATION OF BRAND PERSONALITY AND ITS IMPACT ON THE SATISFACTION AND LOY...

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Today's brands serve a variety of functions that benefit consumers and increase a company's financial worth. Consumers can attribute responsibility to a certain manufacturer or distributor by using brands to identify the product's source or creator. Depending on how a product is labeled, consumers may have varied reactions to it. Consumers learn...Continue Reading »

  Item Type: Project Material |  56 pages |  1,483 engagements | 

• 9. AN EXAMINATION OF THE IMPACT OF TECHNOLOGY AND DIGITIZATION ON MARKET RESEARCH I...

  » CHAPTER ONE INTRODUCTION 1.1 Background Of the Study According to a 2020 global research assessment of the global business climate led by Kantar TNS, a leading research firm, the insights engine was the most important feature a firm needs to continue good business growth (Redlich Amiray, & Higginbottom 2014). An insights engine is a company's gathering of market and consumer intelligence that is a...Continue Reading »

  Item Type: Project Material |  53 pages |  1,724 engagements | 

• 10. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUES PREFERENCES OF NIGERIAN CONSUMER...

  » AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to c...Continue Reading »

  Item Type: Project Material |  56 pages |  1,488 engagements | 

• 11. AN ASSESSMENT OF THE IMPACT OF COVID-19 ON SOCIAL MEDIA ADVERTISEMENT

  » AN  ASSESSMENT OF THE IMPACT OF COVID 19 ON SOCIAL MEDIA ADVERTISEMENT   CHAPTER ONE INTRODUCTION 1.1 Background of the study A newly emerging corona virus, SARS‐CoV‐2 (previously known as 2019‐nCoV) which can cause corona virus disease (COVID‐19), a severe respiratory illness like SARS and MERS, was first reported in Wuhan, China at the end of 2019. The World Health Organization (WHO) i...Continue Reading »

  Item Type: Project Material |  52 pages |  1,969 engagements | 

• 12. ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZEN...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, restriction...Continue Reading »

  Item Type: Project Material |  53 pages |  1,426 engagements | 

• 13. A STUDY ON THE EFFECTS OF SALES TRAINING ON SALES FORCE ACTIVITY

  »   CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY In modern times, a series of developments have impacted the personal sales feature. Customers have even more detail, greater demands, and require higher standards of customer support. Furthermore, rivalry is higher due to market globalization, and technology is continually becoming more advanced, particularly in the area of telecommunicati...Continue Reading »

  Item Type: Project Material |  53 pages |  1,611 engagements | 

• 14. A STUDY ON FACTORS INFLUENCING NIGERIAN ONLINE CONSUMERS’ PURCHASE BEHAVIOUR

  »   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The era of internet technology has had a favorable impact on our everyday lives and routines as well as on how businesses work around the world. The internet has provided businesses and individuals with a new means of communication as well as opportunities to communicate and access information in entirely new ways (Kumar & Dange, 2012). Essen...Continue Reading »

  Item Type: Project Material |  56 pages |  1,566 engagements | 

• 15. A CRITICAL INVESTIGATION OF CELEBRITY ENDORSEMENT OF CHARITABLE CAMPAIGNS AND IT...

  »   CHAPTER ONE INTRODUCTION 1.1 Background of study The word "celebrity" is derived from the Latin adjective "celeber," which means "renowned" or "celebrated," according to Franklin, Hogan, Langley, Mosdell, and Elliot (2009, p. 37). A celebrity, according to them, is "a person who is widely recognized in a given society and commands a significant amount of public and media attention." "People who...Continue Reading »

  Item Type: Project Material |  50 pages |  1,386 engagements | 

• 16. A CRITICAL EXAMINATION OF THE IMPACTS OF ADVERTISING ON BRANDS SELECTION AMONG C...

  » A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (...Continue Reading »

  Item Type: Project Material |  53 pages |  1,417 engagements | 

• 17. A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING ON ORGANIZATIONAL P...

  » A CRITICAL EXAMINATION OF THE EFFECT OF STRATEGIC MARKETING  ON ORGANIZATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 Background of the Study  Organizational performance is one of the most significant issues in management study since it is the most essential criteria in assessing organizations, their activities, and their environments. Its significance is mirrored in its widespread application...Continue Reading »

  Item Type: Project Material |  57 pages |  1,877 engagements | 

• 18. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS...

  »     CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to consumer sales promotion to attract consumers is growing. Due of the little financial risk involved,...Continue Reading »

  Item Type: Project Material |  51 pages |  2,605 engagements | 

• 19. A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CO...

  »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (Tellis, 2004). For many organizations, budgeting or profit planning begins with a sales forecast. This is ...Continue Reading »

  Item Type: Project Material |  50 pages |  2,723 engagements | 

• 20. Effect of Pricing Strategies on sales Volume ( A Case Study FPA Marketing Model ...

  » ABSTRACT The broad objective of this study is to examine effect of pricing strategies on sales volume using Marketing Model Shop in Federal Polytechnic Ado Ekiti as case study. The study adopted the survey descriptive research design and with the aid of convenience sampling method, the researcher purposively selected thirty six (36) participant who are staff Marketing Model Shop in Federal Polytec...Continue Reading »

  Item Type: Project Material |  54 pages |  4,680 engagements | 

• 21. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » . CHAPTER ONE INTRODUCTION 1.1 Background of the study  Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online  marke...Continue Reading »

  Item Type: Project Material |  54 pages |  6,485 engagements | 

• 22. AN EXAMINATION OF TWITTER BAN ON DIGITAL MARKETING

  »     CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines ( Nielsen 2016). However, the more recognizable period as being t...Continue Reading »

  Item Type: Assignment |  48 pages |  8,945 engagements | 

• 23. ASSESSMENT OF TWITTER BAN ON BRAND AWARENESS IN NIGERIA (A CASE STUDY OF RITE FO...

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Twitter is a social platform that provides users to follow one other and send messages that are limited to 140 characters. Relationships on Twitter may be entirely one sided, unlike on other social networking platforms. For example, one user may follow another without the later being obligated to follow the first. Twitter burst onto the scene in...Continue Reading »

  Item Type: Project Material |  50 pages |  6,080 engagements | 

• 24. AN EMPIRICAL INVESTIGATION OF COVID-19 ON PRODUCT SALES AND MARKETING

  » AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as Covid 29. The COVID 19 pandemic is a global public health emergency characterized with high infect...Continue Reading »

  Item Type: Project Material |  54 pages |  6,022 engagements | 

• 25. A STUDY ON PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY

  »   CHAPTER ONE INTRODUCTION 1.1Background of the study In market research and social science research in general, psychographic variables are attributes relating to personality, values, attitudes, interests, or lifestyles. Sometimes they're referred to as activities, interest, and opinion variables [AIO]. Psychographics is any measurement and analysis of consumer’s mind that seeks to point out h...Continue Reading »

  Item Type: Project Material |  65 pages |  8,187 engagements |