» THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As to the review of information technology, it combines the collection, gathering, recording, storing, processing and communication or diss…Continue Reading »
» THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholars, researcher. These definition are according to the researcher background and…Continue Reading »
» THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For the purpose of this research, advertising is a communication strategy employed by individual retailers, business organizations or large corporations…Continue Reading »
» THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be…Continue Reading »
» THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS CHAPTER ONE INTRODUCTION 1.1 Background to the Study Historically,there has been a gap in information communication between the sellers and the buyers. This resulted from massive production of different varieties of product by diffe…Continue Reading »
» THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The sophisticate of the socio economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing aw…Continue Reading »
» THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kot…Continue Reading »
» THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that advertising still remains the only motivational tool that funct…Continue Reading »
» THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective c…Continue Reading »
» THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messa…Continue Reading »
» THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing had been practiced right from ancient times. Organizational purchasing started in Nigeria Seriously after Independence. Before Independence, the Industry was…Continue Reading »
» THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Consumerism is a phenomen on that is limited to the relationship of markets with their consumers.It is a term that have various meaning depending on who is directly in…Continue Reading »
» THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “marketing” originated from the ideas of market. To the ordinary man in the streets, market is a fixed place where buyer and sellers meet to transact b…Continue Reading »
» THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum t…Continue Reading »
» THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we had what was called “s…Continue Reading »
» THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY CHAPTER ONE 1.1 INTRODUCTION Sales promotions means – achieving the effect of promoting product sales or introducing new brands within s a short time through different channels. Sales promot…Continue Reading »
» THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Packaging has a great influence or impact in the lives of human and product alike. Most physical products have to be packaged and labeled. Some packages such as the coke bottle and e…Continue Reading »
» THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE CHAPTER ONE INTRODUCTIN 1.1 Background Of The Study Advertising can be define as any paid form of non personal presentation and promotion of ideal good and service by an identified sponsor. Advertising is an aspect of marketing communicatio…Continue Reading »
» THE EFFECT OF ADVERTISING ON CONSUMER'S ACCEPTABILITY OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Advertising as one of the key promo tools plays a very impo…Continue Reading »
» THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. The concept of opinion leadership emerged from a study conducted by lazar field and his colleagues on the influence of mas…Continue Reading »
» THE APPLICATION OF THE MARKETING CONCEPT IN THE MARKETING OF AGRICULTURAL (POULTRY) PRODUCTS IN ABIA STATE (A CASE STUDY OF ELEGANCE POULTRY FARMERS COOPERATIVE SOCIETY ABA SOUTH LOCAL GOVERNMENT AREA OF ABIA STATE) CHAPTER ONE INTRODUCTION 1.1 Background Of The Study It was become quite evident tha…Continue Reading »
» TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value…Continue Reading »
» SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user…Continue Reading »
» SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. In…Continue Reading »
» PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (P…Continue Reading »
