Marketing Project Topics & Materials In PDF, Doc.

1. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

» (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI) ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it...Continue Reading »

Item Type: Project Material | 65 pages | 3,747 engagements |

2. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

» (A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfi...Continue Reading »

Item Type: Project Material | 65 pages | 4,940 engagements |

3. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS

» THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Aga...Continue Reading »

Item Type: Project Material | 65 pages | 3,863 engagements |

4. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

» IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the custo...Continue Reading »

Item Type: Project Material | 65 pages | 3,766 engagements |

5. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

» (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS) ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: To determine the relationship between service quality deli...Continue Reading »

Item Type: Project Material | 65 pages | 4,334 engagements |

6. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAN...

» (A CASE STUDY OF UNILEVER PLC) ABSTRACT This project is on the “effectiveness of marketing communication mix in creating awareness of a brand” (using Unilever Nigeria Plc as a case study. The main objective of this study is to find out the effectiveness of marketing communication in increasing the sales revenue of Unilever brother products.In the cause of seeking for informatio...Continue Reading »

Item Type: Project Material | 65 pages | 4,120 engagements |

7. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

» (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO) ABSTRACT This study focus on the effectiveness of personal selling in the marketing capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were stud...Continue Reading »

Item Type: Project Material | 65 pages | 4,498 engagements |

8. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS

» (A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion a...Continue Reading »

Item Type: Project Material | 65 pages | 5,600 engagements |

9. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION IN NIGERIAN BOTTLING COMPANY

» (A CASE STUDY OF COCA COLA, ENUGU) ABSTRACT This research work is mainly on the effectiveness of physical distribution in Nigeria Bottling Company (NBC) (A case study of Coca cola). The essential objectives of this study is to determine the physical distribution activities of Nigeria Bottling Company products in Enugu metropolis and try to find out if these activities are well performed a...Continue Reading »

Item Type: Project Material | 65 pages | 4,074 engagements |

10. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS SATCHET WATER

» IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY) ABSTRACT This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within...Continue Reading »

Item Type: Project Material | 65 pages | 3,615 engagements |

11. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO- ALLIED INDUSTRIES ...

» THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA) This research work traced the effectiveness of promotional strategies employed by Agro allied Industries in Nigeria in the promotion of their products like meshing, casavita, yam flour, maize flour, animal feeds and vitarice...Continue Reading »

Item Type: Project Material | 65 pages | 5,918 engagements |

12. THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES

» THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find out the advertising strategies employed by the organization ...Continue Reading »

Item Type: Project Material | 65 pages | 7,045 engagements |

13. THE IMPACT OF ADVERTISING ON SALE OF MOBILE PHONE

» IN ENUGU METROPOLIS TABLE OF CONTENTS Title page ii Certification �...Continue Reading »

Item Type: Project Material | 65 pages | 4,136 engagements |

14. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE

» IN ENUGU METROPOLIS (A CASE STUDY OF AIRTEL) ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is necessary in making telephone user to be aware of telecommunication services, in terms of moral, ethni...Continue Reading »

Item Type: Project Material | 65 pages | 4,161 engagements |

15. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM

» IN ENUGU STATE ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism. Research conducted revealed that for tourism to prospe...Continue Reading »

Item Type: Project Material | 65 pages | 4,047 engagements |

16. THE IMPACT OF MARKETING LOGISTICS ON CORPORATE PROFITABILITY IN THE BREWERY INDU...

» (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU) ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. ...Continue Reading »

Item Type: Project Material | 65 pages | 4,228 engagements |

17. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES

» IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: To determine the im...Continue Reading »

Item Type: Project Material | 65 pages | 4,008 engagements |

18. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDENMORN PRODUCTS IN ...

» ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their choice of branch locations and customers preferences for their choice of banks to serve them. This wi...Continue Reading »

Item Type: Project Material | 65 pages | 3,813 engagements |

19. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM. SERVICE IN ENUGU METROPOLI...

» (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Find out how effective the advertising strategy of MTN, GSM is and how adverting has affected the comp...Continue Reading »

Item Type: Project Material | 65 pages | 4,783 engagements |

20. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTELSERVICES IN ENUGU METROPOLIS

» (A CASE STUDY OF MAC DAVOS HOTEL) ABSTRACT This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics a...Continue Reading »

Item Type: Project Material | 65 pages | 3,882 engagements |

21. THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS IN ENUGU METROPOLIS

» (A CASE STUDY OF NIKE REPORT HOTEL ENUGU) TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION �...Continue Reading »

Item Type: Project Material | 65 pages | 3,866 engagements |

22. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA

» (A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a pri...Continue Reading »

Item Type: Project Material | 65 pages | 8,420 engagements |

23. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) IN EXPORT PROMOTION IN NIGER...

» (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investi...Continue Reading »

Item Type: Project Material | 65 pages | 9,805 engagements |

24. THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUME OF COMPANIES

» (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this st...Continue Reading »

Item Type: Project Material | 65 pages | 4,651 engagements |

25. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY

» THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institu...Continue Reading »

Item Type: Project Material | 65 pages | 4,513 engagements |

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