» (A CASE STUDY OF UNILEVER PLC) ABSTRACT This project is on the “effectiveness of marketing communication mix in creating awareness of a brand” (using Unilever Nigeria Plc as a case study. The main objective of this study is to find out the effectiveness of marketing communication…Continue Reading »
» (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO) ABSTRACT This study focus on the effectiveness of personal selling in the marketing capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve eff…Continue Reading »
» (A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volu…Continue Reading »
» (A CASE STUDY OF COCA COLA, ENUGU) ABSTRACT This research work is mainly on the effectiveness of physical distribution in Nigeria Bottling Company (NBC) (A case study of Coca cola). The essential objectives of this study is to determine the physical distribution activities of Nigeria Bottli…Continue Reading »
» IN ENUGU METROPOLIS (A CASE STUDY OF EJ COLLINCE COMPANY) ABSTRACT This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet wa…Continue Reading »
» THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED BY AGRO ALLIED INDUSTRIES IN NIGERIA (A CASE STUDY OF OLYMPIC MAIZE MILLING AGRO ALLIED INDUSTRIES LIMITED AWKA) This research work traced the effectiveness of promotional strategies employed by Agro allied Industries in Nigeria in the prom…Continue Reading »
» THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu…Continue Reading »
» IN ENUGU METROPOLIS (A CASE STUDY OF AIRTEL) ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone in Enugu metropolis. This include investigating whether Advertisement help’s in the sales of mobile phone and also know whether advertising is ne…Continue Reading »
» IN ENUGU STATE ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impa…Continue Reading »
» (A CASE STUDY OF NIGERIA BREWERY PLC ENUGU) ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satis…Continue Reading »
» IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. …Continue Reading »
» ABSTRACT Banks are established to make profits. Are these profits made at me expense of the customers or is it as a result of the seminar provided by these banks. This study attempts to highlight those key factors that different banks managements will consider in their c…Continue Reading »
» (A CASE STUDY OF MINT PLC) ABSTRACT This study was meant to examine the impact of TV. Advertising on the marketing of GSM services in Enugu Metropolis (A case study of MTN). The objective for which the study was carried out are to. Fi…Continue Reading »
» (A CASE STUDY OF MAC DAVOS HOTEL) ABSTRACT This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether …Continue Reading »
» (A CASE STUDY OF NIKE REPORT HOTEL ENUGU) TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE I…Continue Reading »
» (A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers.…Continue Reading »
» (A CASE STUDY OF ENUGU ZONAL OFFICE) ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. …Continue Reading »
» (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising po…Continue Reading »
» THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retentio…Continue Reading »
» T (A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA) TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Preface Table of Contents CHAPTER ONE: INTRODUCTION Background to the study Statement of problem Working Definition Objective of the study Definition of t…Continue Reading »
» Marketing Department (A CASE STUDY OF IMT ENUGU) ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public rela…Continue Reading »
» (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) TABLE OF CONTENTS CHAPTER ONE: 1.1 INTRODUCTION 1 1.2 STATEMENT OF THE PROBLEM …Continue Reading »
» (A case study of Emily Millionaire Enugu) TABLE OF CONTENTS Title page ii Approval page …Continue Reading »
» (A CASE STUDY OF ETISALAT NIGERIA LIMITED) ABSTRACT Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand…Continue Reading »
