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Department of Marketing | Final Year Research Project Topics | Download Free Projects

  • 1. ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES

    » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the business e...Continue Reading »

    Item Type: Project Material |  50 pages |  387 engagements | 

  • 2. SELF EMPOWERMENT THROUGH THE PROCESSING AND MARKETING OF LOCUST BEANS FOR EXPORT

    » ABSTRACT       The project is primarily aimed at empowering the youth through processing of locust beans. This condiment involved boiling for 12 hours soaking the seeds in water, dehulling, boiling for another 6 hours and fermentation for 3 4 days. The use and efficiency locust beans dehuller machine is to reduce the amount of time and labour required. In the traditional manual dehuling of Afri...Continue Reading »

    Item Type: Project Material |  50 pages |  236 engagements | 

  • 3. THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION TO NIGERIA ECONOMIC DEVEL...

    » CHAPTER ONE 1.0     INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy. Emphasis are laid on the fact that the existence of the international trade encourage the law of comparative advantage which aid specialization  of one country over other at word marke...Continue Reading »

    Item Type: Project Material |  50 pages |  249 engagements | 

  • 4. THE EFFECT OF GLOBAL FINANCIAL CRISIS ON TELECOMMUNICATION SECTOR IN NIGERIA

    » ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector in Nigeria”. The research aims to identify how global financial crisis has affected the performance of telecommunication industry in Nigeria. This study intends to show the efforts of Mobile Telecommunication Network (MTN) in monitoring and managing the risk in the business e...Continue Reading »

    Item Type: Project Material |  50 pages |  211 engagements | 

  • 5. THE ENVIRONMENTAL INFLUENCE OF SMALL SCALE BUSINESS IN MARKETING THEIR PRODUCTS ...

    » CHAPTER ONE   1.0INTRODUCTION   There must be development in small scale business if Nigeria is to improve. It has been noted that, small business may be an individual or partnership basis, which operates through out the countries of the world and it depends on the types of economic system being practiced in the countries concerned.   The system can be any of capitalism, socialism or mixed econ...Continue Reading »

    Item Type: Project Material |  50 pages |  242 engagements | 

  • 6. THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

    » ABSTRACT   This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi square statistical method at 50% level of sig...Continue Reading »

    Item Type: Project Material |  50 pages |  194 engagements | 

  • 7. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

    » ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

    Item Type: Project Material |  50 pages |  216 engagements | 

  • 8. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING

    » ABSTRACT   The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the p...Continue Reading »

    Item Type: Project Material |  65 pages |  187 engagements | 

  • 9. THE RELEVANCE OF ADVERTISING TO SALES EXPANSION

    » ABSTRACT   This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limita...Continue Reading »

    Item Type: Project Material |  50 pages |  169 engagements | 

  • 10. THE ROLE OF ADVERTISING IN RETAIL BUSINESS

    » ABSTRACT             The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.               Moreso, my special concern and interest is to reveal the purpose of advertising by retail business ...Continue Reading »

    Item Type: Project Material |  50 pages |  174 engagements | 

  • 11. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

    » ABSTRACT   This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.       To examine certfically the level of awareness generated to find out the medium through which the awareness was created.       The population of study includes the relevant staff and management o...Continue Reading »

    Item Type: Project Material |  50 pages |  145 engagements | 

  • 12. THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES

    » CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The declining or near static annual rate of growth of the industrial sector in many developed, developi...Continue Reading »

    Item Type: Project Material |  50 pages |  130 engagements | 

  • 13. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN ...

    » CHAPTER ONE 1.1      INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significance to the...Continue Reading »

    Item Type: Project Material |  50 pages |  155 engagements | 

  • 14. ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE O...

    » ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria.  It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the region by their activities. Their oil exploration had causes pollution in the area, which has cause...Continue Reading »

    Item Type: Project Material |  50 pages |  110 engagements | 

  • 15. THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

    » ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the d...Continue Reading »

    Item Type: Project Material |  50 pages |  124 engagements | 

  • 16. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

    » CHAPTER ONE   INTRODUCTION   BACKGROUND OF THE STUDY   Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)       Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

    Item Type: Project Material |  50 pages |  123 engagements | 

  • 17. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIO...

    » ABSTRACT             This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour  (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product. The literature review was basically on theoretical...Continue Reading »

    Item Type: Project Material |  50 pages |  121 engagements | 

  • 18. THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION

    » ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go ...Continue Reading »

    Item Type: Project Material |  50 pages |  121 engagements | 

  • 19. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

    » ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It pr...Continue Reading »

    Item Type: Project Material |  50 pages |  128 engagements | 

  • 20. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

    » ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus  of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it,...Continue Reading »

    Item Type: Project Material |  50 pages |  113 engagements | 

  • 21. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

    » ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior...Continue Reading »

    Item Type: Project Material |  50 pages |  102 engagements | 

  • 22. CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION

    » CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research ...Continue Reading »

    Item Type: Project Material |  50 pages |  105 engagements | 

  • 23. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS

    » CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour.  Consumer’s decision to buy a particular product is usually subjected to...Continue Reading »

    Item Type: Project Material |  50 pages |  115 engagements | 

  • 24. EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMP...

    » CHAPTER ONE 1.0 INTRODUCTION:  In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term basis, that is why it is often said that marketing strategy is a continuous process. It must rest on...Continue Reading »

    Item Type: Project Material |  50 pages |  142 engagements | 

  • 25. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS

    » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Aluminum and Ozomac Company as her case study. These manufacturing companies specialized in the product...Continue Reading »

    Item Type: Project Material |  50 pages |  114 engagements | 


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