» ABSTRACT The researcher highlighted to investigate the significant of distribution in the marketing of consumers goods. Also is the reference of the study statement of research problem, scope of the study, limitation of the study, definition of terms and research hypothesis. The information aims and…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years many organizations have been using brand positioning to differentiate and segment their brand (product) among competitive product categories. Ovaltine was first introduced in the 1gth century in Birmingham United kingd…Continue Reading »
» ABSTRACT Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so its either the producers of typewriter will go out o…Continue Reading »
» ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the impo…Continue Reading »
» ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection further…Continue Reading »
» ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of th…Continue Reading »
» ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A descriptive quantitative survey research design was adopted in the study. The population of the research was all the Small and Medium Enterprises in Lagos metropolis which are using…Continue Reading »
» CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new tools, new opportunities and new challenges are emerging as the 21st century progresses. The world’s 61/4 billion consumers and almost 400 million busi…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global changes in business activities. Businesses both large and small need information to succeed in…Continue Reading »
» ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on prom…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the custom…Continue Reading »
» ABSTRACT This research work is on role of marketing research, planning and development of a new product, a case study of Nigeria Bottling Company Plc, Benin City. Marketing research is not a substitute for management decision. It is a tool for making better decision. This work starts with the introd…Continue Reading »
» ABSTRACT Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated the extent to which banks are applying outsourcing arrangement as a financial strategy to cut cost, asses its inherent benefits and demonstrate how it puts banks in favourable liqu…Continue Reading »
» ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of…Continue Reading »
» ABSTRACT This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product is a vital component of the marketing mix and the reason why companies are in existence. In developing a programme to reach its intended market, a company starts with produc…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to in…Continue Reading »
» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of serv…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria wa…Continue Reading »
» ABSTRACT The study examined the impact of e payment on online shopping behaviour in Nigeria. The undergraduate students of Distance Learning Institute Business Administration, University of Lagos served as the sample population. The study adopted the survey research design using primary source of…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not only to break even or claim a market leader. In other words, efforts are made to boost sales and have a competitive advantage over others. Manufacturers therefore get involved…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is not farfetched, most companies or organizations that make use of marketing strategies in measuring the sales of the company’s products are expanded…Continue Reading »
» CHAPTER ONE 1.8 INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance…Continue Reading »
» CHAPTER ONE 1.1 INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists. The Hotel Industry…Continue Reading »
» ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the…Continue Reading »
» ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win and retain customers. The research work took a critical look into this statement from a relationship marketing perspective as a necessary tool for organizational performance. …Continue Reading »
