» ABSTRACT The mass media may have a crucial role in either reinforcing, or challenging such inequalities. Television, radio, newspapers and film have long been recognised as key players in society: helping to define people’s sense of taken for granted normality (see Eldridge et al., 1997). “The r…Continue Reading »
» ABSTRACT This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marke…Continue Reading »
» ABSTRACT This study investigated the impact of political advertising during the 2015 governorship election in Delta State. The research objectives include to determine the political messages and to ascertain the challenges of political advertising. The survey method was employed while the questionna…Continue Reading »
» ABSTRACT This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on soci…Continue Reading »
» ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 r…Continue Reading »
» ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and neglected. Women have been relegated to the…Continue Reading »
» ABSTRACT Guinea worm disease is a disease that has eaten deep into the bone marrow of most developing countries especially in the rural areas of these countries, though efforts has been made and still being made it has to be treated or fought severely for it to be entirely eradicated. That is why th…Continue Reading »
» ABSTRACT The research investigates the contribution of African Independent Television (AIT) in promoting youth popular culture. To this end the objectives of the study were to assess the role of AIT in repackaging Africa’s rich cultural Heritage to attract youths, determine the contribution of AIT…Continue Reading »
» ABSTRACT This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was found that most of the broadcast stations including AIT are found with airing things th…Continue Reading »
» ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Enugu State Broadcasting Service (ESBS) radio/TV as a case study. The study was based on critical…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Communication is said to be the life blood of every society. There is therefore a need to know what communication is all about. Communication as…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In this part of the world,media ownership first began with the activities of colonial missionaries.with the establishment of “lwe lrohin”,Henry Townsend had a platform with which he could communicate with the community.Thus began the advent …Continue Reading »
» Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical a…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.10 BACKGROUND OF THE STUDY On personal observation the researcher discovered, after hours of touring the premises of IMT and ESCET respectively, countless notices of room vacancies at IMT, a few HIV/AIDS and cultism campa…Continue Reading »
» ABSTRACT This research is on “Factors Affecting the Quality of Family Forum A Programme of Anambra Broadcasting Service, Awka”. The desire for this study was informed of the need for better family planning and moral upbringing of the children, now difficulties are abound and mortality is steadil…Continue Reading »
» ABSTRACT The study is a critical examination of the effect of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of com…Continue Reading »
» ABSTRACT The issue of cultism in our higher institutions of learning is such that has reached an alarming rate inspite of the concerted effort being mobilized against it by the government, institutions authorities, parent and students themselves. Therefore, this research work examine the perception …Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in the field of public relations. First, the person must have an agreeable, likeable personality.” Secondly the person must be able to comm…Continue Reading »
» ABSTRACT This essay is written in partial fulfillment of the department of Philosophy’s requirement for the award of the Bachelor’s of Arts Degree of the Ambrose Alli University, Ekpoma. In this essay, we have tried to discuss some of the Yoruba ethics Inf…Continue Reading »
» Abstract The study seeks to establish the influence of Television viewing on young adult’s deviant behaviour. The sociological approach was employed to examine the influence of television viewing on young adult’s anti social behaviour specifically in two selected secondary schools in Lagos Mainl…Continue Reading »
» Abstract The study seeks to establish the influence of Television viewing on young adult’s deviant behaviour. The sociological approach was employed to examine the influence of television viewing on young adult’s anti social behaviour specifically in two selected secondary schools in Lagos Mainl…Continue Reading »
» ABSTRACT This study seeks to discover audience perception of musical programmes on DSTV, aims at understanding reasons on choice and taste of preferences for such musical programmes aired on DSTV and their derivable benefits to its audience. This study adopts the survey research design. It samples p…Continue Reading »
» ABSTRACT Understanding toddy’s digital kids and how they learn has profound implications not only for how teachers teach digital students, but also, and perhaps more importantly for how their teachers reach them. Today’s youth are much more media centric than previous generations. These students…Continue Reading »
» ABSTRACT This research was carried out to assess mass media availability and level of usage in the teaching and learning of Government in Lagos State schools. The research design for this study was descriptive survey and it employed the used of two questionnaires: Teachers Questionnaire on Availabil…Continue Reading »
» ABSTRACT The study examined the relationship between television aggressive behaviour and students academic performance in selected secondary schools in Mainland Local Government Area of Lagos State. Some relevant and related literatures were reviewed in this study under sub headings. The research su…Continue Reading »
