» CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored in the ability of the sales forces to identify and sell to the customers or buyers what the company has produced and brewery industry is not an exception. A popular slogan i…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing but competition continually makes current products obsolete. New products are the lifeblood of any business. They energize the company’s marketing, sales and distributi…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy. …Continue Reading »
» ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales promotion as a survival strategy in the marketing of company’s products. A case study of Nigerian Bottling Company Plc. The introduction part of this study as contained in chapter one ex…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we had what was called “sellers’ market”. However, with the current economic trend in Nigeria markets, especially at …Continue Reading »
» CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to the other, depending on the type of goods and services provided or produced in such business organisation. In considering the importance of distribution strateg…Continue Reading »
» ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of service…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especi…Continue Reading »
» ABSTRACT The study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to us…Continue Reading »
» ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liqui…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Marketing unlike any other social sciences is entirely concerned with the need and want of people severally and individually. Although different customers belongs to the same market segment. They don not have alike to the characteristics of the product a…Continue Reading »
» ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The objectives of this research were to find out the relationship between job satisfaction and affective commitment; to determine the relationship between normative commit…Continue Reading »
» ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, wher…Continue Reading »
» ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to communication effectively so as to establish awareness …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that can be marked at a profit. This goal is accomplished by the appropriate blending of what many management authorities call the five mis machines, men, Material money and…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes i…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business organisation. In considering the importance of distribution policy on organizational profitability, volume of bu…Continue Reading »
» CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources but the diverse resources and capacities are at present under utilized due to mismanagement and inadequate finance for agricultural development. As a result, the nation is…Continue Reading »
» ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. …Continue Reading »
» ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference to Guinness Nigeria Plc. And Nigerian Breweries Plc. The research design took both an inferential and a descriptive approach. A sample size of One hundred was drawn f…Continue Reading »
» ABSTRACT This research examined Customer Satisfaction And Loyalty In Logistics Services with special reference to DHL Express, Lagos. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) cust…Continue Reading »
» ABSTRACT This project is on the development of public libraries in Nigeria with reference to the Imo Central Library, Owerri. Chapter one of this work traces the history of public Library development in Imo State starting from the days of the eastern Nigeria Library Board which serried as a platfor…Continue Reading »
» INTRODUCTION The Roget’s the saurus has listed the following as related to library. 1. Book depository 2. Information center 3. Country library 4. Lending library 5. National library 6. …Continue Reading »
» ABSTRACT This research work covers the impact of the public library services to the people of Kaduna State. It examines the views of the users toward the services rendered by the library, the type of services offered and also how satisfactory the users are with the services. The survey design was ad…Continue Reading »
» ABSTRACT This study focused on the operation and the evaluation of the effectiveness of the Health Maintenance organization. The aim of the study was to investigate if the Health Maintenance organizations who are the administrator of the scheme are running the scheme well in Nigeria. Further to i…Continue Reading »
