» CHAPTER ONE 1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for effective distribution process is aimed at getting the product from the manu…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a legion. Worldwide, the petroleum product today are indispensable to human existence and industrial production. Specifically, industries…Continue Reading »
» ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt o…Continue Reading »
» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important c…Continue Reading »
» ABSTRACT The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy with Excel Microfinance Bank Eruwa as a case study. …Continue Reading »
» ABSTRACT The backbone of any organization lings on personal selling which have impact on the identification of the customer needs before making decision on the type of product to produce and also to search for satisfaction of such product to customers. This study was designed to investigate, on the …Continue Reading »
» ABSTRACT The purpose of this project is to make a careful research on the study of “The impact of sales promotion on the sales volume in business organization, using Global com Nigeria, Plc as a case study. This project will explain on promotion and activities, symbol, and sign…Continue Reading »
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to p…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION It is a well known fact that profit making is very important to all business organizations. This is because they need to sustain themselves and keep the company going. To achieve profit (or other objectives of the company) manufacturers…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty concerning the surrounding environment. For consumer, it was compounded by unlimited wants and scarce…Continue Reading »
» ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises o…Continue Reading »
» ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed to evaluate the various environmental factors which were divided into two which are the intern…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from produc…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product. Modern product l…Continue Reading »
» ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, me…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important ele…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts o…Continue Reading »
» ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization. Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several…Continue Reading »
» ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an eff…Continue Reading »
» ABSTRACT Flight announcers are pivotal in making sure that no traveller misses or boards the wrong flight when announcements are made in the airport; thus they must exhibit an excellent command of English in order to communicate effectively. Therefore, this research is motivated by the conc…Continue Reading »
» ABSTRACT This project is a Critical Discourse Analysis of Wole Soyinka’s The Beatification of Area Boy. Norman Fairclough’s theory has been used in the analysis of the text so as to reveal the hidden meaning behind every social interaction and how they affect power relation in the society. I…Continue Reading »
» ABSTRACT This research has set out to capture the portrayal of the Nigerian Civil War in Chimamanda Ngozi Adichie’s Half of a Yellow Sunby bringing out the episodes and scenes that defined the war. This is evident in the experiences of the characters in the face of war which is captured throug…Continue Reading »
» ABSTRACT The study focuses on the Lexico Semantic features of Nigerian English in Daily Times, Punch and Vanguard Newspapers. This is an attempt to investigate the extent to which Nigerian columnists and editorials use the Lexico semantic features of Nigerian English for their reportings. Anchored o…Continue Reading »
