» CHAPTER ONE 1.0 INTRODUCTION Indecent appearance has come to characterize the dress pattern of many students in the campus of higher learning in Nigeria (Omode, 2011). There is hardly any institution of higher learning in this country that is not being plagued…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION In Nigeria, it has been discovered that broadcasting is going through sporadic changes one of such changes is the establishment of private electronic media ownership. This however, has brought about more public participation in the broadcasting ac…Continue Reading »
» ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustain customer patronage, remain in business and outwit competitors. Herein lies the substance of relationship as a communication, marketing and pub…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Christian Religious Studies (CRS) forms part of the basic national curriculum for Junior Secondary Schools this may be a surprising fact but it has come up to be the truth and nothing but the truth. Some individuals have linked religi…Continue Reading »
» ABSTRACT This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects t…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION The concept of news, journalism and freedom of press have for many years now been a major sources of disagreement between developing countries eg. African and developed nations of the world. Developing countries often feel ill served by the western news media cla…Continue Reading »
» ABSTRACT The study was focused on readership habit of female staff of Nnamdi Azikiwe University Teaching Hospital, Nnewi. The survey research method was adopted, and the researcher obtained a sample of 288 from the population of the study from whom data were obtained and analyzed. Data collected wer…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in Lagos were provided with telephone service, which was later extende…Continue Reading »
» ABSTRACT This study on the role of the mass media in anti child abuse in Nigeria. A survey of Owerri metropolis. The study is aimed at addressing the role of the media on their campaign against child trafficking and abuse in Nigeria and to examine their effort being made as well, and also to have…Continue Reading »
» ABSTRACT The research work critically examine the role of public relations in improving the image of tertiary institution. The researcher discussed extensively on what public relations is, the history of public relations and the role it plays in tertiary institution. To guide the study, hypothesis w…Continue Reading »
» CHAPTER ONE INTRODUCTION Public Relation is the art and social science of analysing trends predicting their consequences, counselling organization’s leaders and implementing planned programmes of actions, which will serve the interest of both the organization and its publics. It is also a delibera…Continue Reading »
» ABSTRACT This research is conducted to find out the influence of media ownership on professionalism (A study ofNigerianNewsDirect Newspaper owned by Samuel Ibiyemi). To achieve the purpose highlighted above, I made use of survey method in gathering and analyzing of collected data. Q…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is rare this days to see adverts broadcast on television without women playing prominent and visible roles which range from complimentary, subjective, subordinate to major actors in most televisions adverts. These roles…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION The world is witnessing a revolution in communication technology leading to swift and accurate transfer of messages. The new modes of communication and evolution are so rapid that it is becoming difficult to keep pace with acquiring and maintaining the n…Continue Reading »
» ABSTRACT This project study focuses on the impact of Mass Media on Social, Political and Cultural being of the people. For understanding of the study, Eruwa Community of Ibarapa East Local government, Oyo State was taken as a case study for the research work d…Continue Reading »
» ABSTRACT The project work centered on attitudes of audience towards Yoruba news presentation on television in selected areas in Ibadan. In the study the researcher first, identified possible ways through which standard Yoruba language can be portrayed to the public. In the first chapter the project …Continue Reading »
» CHAPTER ONE 1.0 BACKGROUND INFORMATION 1.1 INTRODUCTION Before any concrete discussion, the word ‘Advertising’ has to be defined and exemplified for easy understanding of the topic The impact of advertising to broadcast development. There are many scholars with diffe…Continue Reading »
» ABSTRACT This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques on both prod…Continue Reading »
» ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of information from the source to a destination. Presently, for anything to be called communication it must efficiently reach to the source, passing through the specified channel. Undoutfully, ther…Continue Reading »
» Abstract The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship with other nations and people. This study was therefore motivated by the desire to d…Continue Reading »
» Abstract Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer to understand consumer behaviour, draft better positioning strategies and develop more effective advertising campaign based on product attributes. In most parts of the wor…Continue Reading »
» ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries. The sample size for the policy makers was 100 representing trainees, att…Continue Reading »
» ABSTRACT The aim of this thesis was to point out the need for renewable energy education in Ghana and to study the possibilities of education export from Finland. Ghana was chosen as the target country based on personal and professional interest. Ghana is currently facing a severe energy short…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with…Continue Reading »
