» CHAPTER ONE 1.0 INTRODUCTIONThe main objective of this research is to identify the effect of consumer perception on advertising message on buying behavior, a case study of Unilever Nigeria Plc.This research was carried out from quantitative perception and utilized in depth interviews to gather most …Continue Reading »
» Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attentio…Continue Reading »
» Abstract The research is on the thrust to examine the effect of media credibility on news consumption among civil servants in Osogbo. The research was anchored on Perception Theory and Uses and Gratification Theory respectively which means that civil servants in Osogbo use the media based on their n…Continue Reading »
» Abstract The study examined the role of public relations in enhancing peace in higher institutions particularly in Osun State Polytechnic, Iree. Public relations has remained a powerful tool in building and maintaining mutual understanding in every organization including creating and maintain good r…Continue Reading »
» POLITICAL PARTIES AND DEMOCRTIC DEVELOPMENT IN NIGERIA (A STUDY OF 2007 2015 ELECTIONS IN NIGERIA) 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY The concept democracy has gained world recognition as the most accepted system of government. The call for freedom and democracy echoe…Continue Reading »
» Abstract This research revolved on the Impact of the Mass Media campaign in reducing malaria disease with a focus on the residents of Boripe local government area of Osun state. It is evident from the findings of this study that mass media especially radio and television are playing a very crucial r…Continue Reading »
» Abstract The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Political participation is a process through which individuals or groups of citizens get involved in designing representative decision makers to enhance an effective governance and societal welfare. The parti…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. T…Continue Reading »
» CHAPTER ONE1.0 Introduction1.1 Background to the StudyTruth is either nailed to a bleeding cross, or it dons a variegated cloak. That is the nexus between the ‘brown envelope’ syndrome and the cancer of corruption. Siyan Oyeweso (2009).Journalism practice wields such enormous powers and calls fo…Continue Reading »
» 1.2 STATEMENT OF THE RESEARCH PROBLEM The research x ray the problems and prospects of private media management with a particular reference to a single private broadcast media using African Independent Television. No doubt to say the fact that manag…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study Whether an organization is profit oriented, non profit oriented, public or private there is need for understanding between the internal or external publics. Similarly for any serious organization…Continue Reading »
» Abstract Basically the study focuses attention on the Role of Community Newspaper in Political Awareness with a case study of Boripe Local Government. Newspaper has over the years performs a very crucial role in the socio political and economic development of Nigeria since the first community newspa…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Mass media have been a major agent of socialization and tools for social changes especially now that people depend on message from mass media. The potential power of the mass media to help solve social problems. Television, radio a…Continue Reading »
» Abstract This study seeks to analyze the role of mass media in crusade against terrorism especially in Nigeria with the insurgence of Boko Haram, an Islamic terrorist group that has since been a threat to national security. The study became essential because of the atmosphere in which the Nigerian m…Continue Reading »
» CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYMedia has turned the world into a global village. It is prominent tool and a best means of one way communication. So, it’s being widely used for everything and for any purpose.It has been playing a significant role in most of all social, politi…Continue Reading »
» Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The…Continue Reading »
» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase a…Continue Reading »
» ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500…Continue Reading »
» ABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall be in five major chapters, opening with introduction, background of the study…Continue Reading »
» CHAPTER ONE 1.0 Introduction1.1 Background to the StudyMass media provide information among people at large so that there is acceptance of any idea to create interest. Mass media displays information about health and make people aware so as to prevent the spread of various diseases. There are variou…Continue Reading »
» ABSTRACT Outdoor advertising messages are difficult to avoid because it is placed strategically and use special appealing techniques especially a digital billboard that slides products which reduce boredom while it also used to reinforce the recall of brand names and pay offs. The research examines …Continue Reading »
» ABSTRACT Management is core to every organization who is aiming at succeed whether or public organization to include media organization. The research therefore, examines the problems and prospects of media management in Nigeria with a case study of Osun State Broadcasting Corporation. Survey researc…Continue Reading »
» Abstract The research assessing the role of broadcast media in sensitizing people of Osogbo local government towards environmental sanitation. The physical environment is very important to the survival of the entire universe, and Nigeria as a nation has been battling to reduce the risks, resulting f…Continue Reading »
