» CHAPTER ONE 1.0 INTRODUCTIONGenerally, the society believes that marketing activities start from when the product is made.However, marketing is an all encompassing scheme, which start from when start from a products concealing to when such product is distributed to the customers.Marketing as a disci…Continue Reading »
» Abstract The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption…Continue Reading »
» CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growt…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION / BACKGROUND TO THE STUDYIn the olden days, the concept of advertising might not have been as an important tool for the marketing of product. Our ancestor simply engaged in trade and barter, or went hunting for the things they need. But today, we are constantly confronte…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) g…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION A business organization is set up primarily to produce goods and services to the entire community with view to know the environment in which the goods and services are produce and the existence of social responsibility on business profitability. It has been asser…Continue Reading »
» ABSTRACT This study examined the impact of public relations in a manufacturing organization. The core objective of the public relations is to establish and maintain mutual understanding between an organization and its various publics. It was observed that in so many organizations, management neithe…Continue Reading »
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY.Development in a country can be measured in terms of its overall social, economic and political development. But no matter how developed the country is, it cannot be self sufficient, there is an everyday urge to improve in the social relationship, economic dev…Continue Reading »
» ABSTRACTThis study examines The Impact of Human Resources Management on Productivity of an Organization (A case study Nigeria Tobbaco Company Ltd). For business to grow and succeed. There is need to manage human and material resources. Human resources management is the hallmark of an organization mo…Continue Reading »
» CHAPTER ONE 1.0 BACKGROUND OF THE STUDYNotable management experts such as Abram Maslow, Elton Mayo, Fedbrick Herzberg, Christ Agyris etc. has carried out studies and made recommendations on how to finance employee for effective performance.Herzberg (1970) sees financial incentive as the management r…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTIONA manager can good decision, sound plans and establish an effective organizational structure if the employees work hard and are being motivated. Communication occurs when a person transmits meaning, understanding message to another person or group.Having known this, it is…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTIONEthics has become a major ingredient that makes any professional group credible and infact, it enablers any citizen or group conforms to the societal standard of exception. All person whether in business, government or any other enterprise are concerned with ethics. Webst…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the…Continue Reading »
» CHAPTER ONE 1.0 BACKGROUND OF THE STUDYCommunication is most essential human distinctive quality, which makes possible various links, contacts and interactions among various organizations.Communication is also a universal phenomenon that has been applied to great variety of uses by various people al…Continue Reading »
» Abstract Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunicati…Continue Reading »
» ABSTRACT Television as an audio visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents.…Continue Reading »
» Abstract Culture plays a crucial role in the formation, social development, socialization and entire personality composition of every member of a particular society. The research is thrust to examine cultural impact on women education in some selected communities in Arochukwu local government area o…Continue Reading »
» Abstract The United Nations Millennium Development Goals are 8 goals that all 189 UN Member States have agreed to try to achieve by the year 2015. The United Nations Millennium Declaration, signed in September 2000 commits world leaders to combat poverty, hunger, disease, illiteracy, environmental d…Continue Reading »
» Abstract The flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio economy and political matters. It is on this notion that this examines the role of radio in mobilising electorate towards participating in 2016 Ondo state Governorship electio…Continue Reading »
» ABSTRACT This study examines the role of mass media in rebanding Nigeria with attention on the Nigerian Television Authority. The role of the media is an indispensable tool that ensuring national and international development, before any country can attain the peak of her success. The contribut…Continue Reading »
» Abstract The research examines the impact of radio on political mobilization of the electorate with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in political and socio economic development of society. Because of the accessibility o…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Malaria kills a child somewhere in the world every minute. It infects approximately 219 million people each year (range 154 – 289 million), with an estimated 660,00 deaths, mostly children in Africa. Ninety percent of malaria deaths occur in Africa,…Continue Reading »
» CHAPTER ONE Introduction 1.1 Background to the study Culture entails peoples’ way of life. Culture refers to the cumulative deposit of knowledge, experience, belief, values, attitudes meanings, hierarchies, religion, notion of time, roles, concept of the universe…Continue Reading »
» ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events witho…Continue Reading »
» ABSTRACT This study examined the influence of billboard advertisement in the promotion of lux soap. Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. For t…Continue Reading »
