» ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the pop…Continue Reading »
» ABSTRACT This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter …Continue Reading »
» ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study. To examine certfically the level of awareness generated to find out the medium through which the …Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are attaining the peak of their industries development and of course economic growth began with the minimal industries set ups called cottage industries especially in manufacturing sector. The…Continue Reading »
» CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to bu…Continue Reading »
» ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger Delta area in Nigeria. It is true that most corporate citizen or organizations especially multinational oil companies are not living up to expectation in solving the problems contributed in the…Continue Reading »
» ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to ma…Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of busi…Continue Reading »
» ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they…Continue Reading »
» ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit incr…Continue Reading »
» ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers cl…Continue Reading »
» ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus of marketing thereby making product a fundamenta…Continue Reading »
» ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities emplo…Continue Reading »
» CHAPTER ONE INTRODUCTION: Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information. Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; mon…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is know…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they are referring to a particular problem. A successful marketing strategy must tell an organization where they would want to be on a long term …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some selected production companies in Enugu metropolis. The researcher decides to use Emenite Nigeria Limited, Alo Alu…Continue Reading »
» Abstract Terrorism in whatever dimension poses threat and insecurities to human existence in regards to which defenseless nations live in perpetual fears and anxiety. Knowing full well that Security is presently a major challenge in Nigeria and Nigerians are killed on daily basis and in their number…Continue Reading »
» ABSTRACT Several years of military misrule and mismanagement had weakened the economic management processes and institutions in Nigeria. There was no transparency and accountability in government (Public Sector) and private sectors and Nigeria became notorious for endemic corruption. The result was …Continue Reading »
» Abstract Housing problems in Nigeria are multi dimensional. They occur both in the urban and rural areas. They are qualitative, quantitative, psychological and socio cultural in nature. These problems are consequences of the inability and ineffectiveness of both the public and private sectors to mee…Continue Reading »
» ABSTRACT To ensure the continuous development and enhancement of organizational competitive edge in a high technological driven system where positive rivalry is encourage, manpower planning takes an enviable position in fostering and achieving organizational goals and objectives. This research work …Continue Reading »
» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY The need for training and development in an organization is of paramount importat'1.ce since training and development are at the heart of employee utilization, productivity, commitment, motivation and growth. Employee development and training is …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY For any economy to remain afloat in its bid for survival in today’s globalization, deregulation and liberalization of markets, it needs to have an efficient business financial to direct the allocation of its resources, capital markets and instit…Continue Reading »
» ABSTRACT This research study was based on the relevant of corporate social responsibility (CSR) on organizational performance. The research work concentrated on the background of the study, which showed that there was a need for an economic of responsibility embedded in the business ethics of cor…Continue Reading »
