THE RELEVANCE OF ADVERTISING TO SALES EXPANSION
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,697 times
Delivery: Within 24 hoursABSTRACT
This research work is designed to investigate the relevance of advertising to sales expansion. It is also meant to reveal the problem that companies encountered in caring out advertising activities and to expose the reasons why a planned advertising programme may fail. The first chapter deals introduction of the study, the objectives of the study, the significance, the scope and limitation of the study, as well as the historical background of the case study Nigeria Bottling company (NBC) Plc, Asejire and also the definition of terms. Chapter two takes care of the literature review. Definition of advertising and its element. Chapter three consist of the research methodology, population of study and the sample size, the instrument used to collect data, the data treatment technique and the limitation of the methodology. Chapter four contained the actual research work. The data collected are analysed, interpreted and presented in this chapter. Chapter five gave a summary of discoveries and findings, conclusions arrived at. Recommendations are also given based on the findings of the researcher.
Tags: Advertising to sales expansion Impact of advertising to sales expansion Relevance of advertising to sales expansion Importance of advertising to sales expansion Ways of advertising to sales expansion
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
THE EFFECT OF ONLINE ADVERTISING IN SHOPPERS BEHAVIOR IN ENUGU METROPOLIS
CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The exponential expansion of information technology has augmented the significance attributed ...More »
Item Type: Project Material | 54 pages | 340 engagements |
- 2.
PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN TELECOMMUNICATION INDUSTRY IN CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability...More »
Item Type: Project Material | 54 pages | 385 engagements |
- 3.
IMPACT OF MARKETING ACTIVITIES ON BANKING SECTOR: A CASE STUDY OF ACCESS BANK CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Prior to the mid 1950s, marketing was primarily associated with manufacturing activities, and ...More »
Item Type: Project Material | 54 pages | 289 engagements |
- 4.
IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON- A CASE ST...
IMPACT OF DIGITAL MARKETING ON THE GROWTH OF SMALL AND MEDIUM SIZE ENTERPRISE IN CAMEROON A CASE STUDY OF JUMIA CHAPTER ONE INTRODUCTION Backgrou...More »
Item Type: Project Material | 54 pages | 322 engagements |
- 5.
ASSESSING THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER BEHAVIOR IN CAMEROON
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Buying behavior is a collection of attitudes that define the patterns of decisions made by cus...More »
Item Type: Project Material | 54 pages | 239 engagements |
- 6.
AN EVALUATION OF PRODUCT BRANDING AND ITS CORRELATION WITH CONSUMER LOYALTY IN TELECOMMUNICATION FIR...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The telecommunications industry plays a crucial and significant role in the economic stability...More »
Item Type: Project Material | 54 pages | 271 engagements |