» ABSTRACT This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the barest minimum the spread of HIV/HIDS. It was established that home videos produced…Continue Reading »
» Abstract The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world of collaboration and interactivity, it is still treated as a threat rather than an influential asset by many companies. Consequently, for businesses a…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as to produce understanding. Communication is a p…Continue Reading »
» ABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizing soft drink at one point in …Continue Reading »
» ABSTRACT This study focused on journalists' perception of the credibility of citizen journalism on social media platforms. The population of the study consisted of 308 registered journalists in Uyo. The purposive sampling method was used to select 174 registered journalists as the sample. Data were …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of technology in Nigeria and its effect is in the life of music artist and the Nigeria music industry. It is evident that the development of social media on t…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The term “Media channel” can generally be seen as tools for the transfer of information, concepts and idea to both general and specific…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The role of the media, particularly, television in advancing national integration is pivotal. Television has become a very important and an effective medium of mass communication since its invention. Its synchronous transmission of audio and visual signals enables …Continue Reading »
» 1.0 INTRODUCTION 1.1 Background of the study A symbiotic relationship exists between the media and big business who in the final analysis will turn out to be the advertisers. After all it is their products that will be displayed in media. Advertising should be seen as a necessary evi…Continue Reading »
» Abstract This study is on the research of “The Influence of Radio messages on Family Planning Attitudes towards Couples in Uyo metropolis” it strives to achieve the following objectives; To identify radio broadcast messages on family planning in Uyo. To identify couples’ awareness of radio bro…Continue Reading »
» ABSTARCT This study was carried out on the impact of media in creating political awareness among undergraduate students in Nigeria using University of Lagos State as case study. To achieve this, three significant research objectives were formulated. The survey design was adopted and the simple rando…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The practice of purdar is an extreme form of the denial of participation rights of women. More generally in Nigeria, women face an array of barriers to their full participation in various aspects of social life due to entrenched cul…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The mass media have a prominent role it plays in the society. Mass media through its programmes serve as beacon of example to it audience. The media is known for setting agenda among its audience. Through the normative functions of t…Continue Reading »
» INTRODUCTION 1.0 Background to the study It is universally accepted that, radio is one of the most ubiquitous, the most effective and cheapest medium of communication available to man. Today, it provides the opportunity to send information widely across the globe. Radio wills a lot of pow…Continue Reading »
» ABSTRACT Television for decades has constituted a major part of the media; television is clearly an essential medium. The study examined the residents of Essien Udim Local government Area with a view to finding out their viewership habits. It’s objectives was to find out how frequently the resi…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the public relations practitioners in Nigeria use different kinds of media for effective communication. Before we go into the topic proper lets first of all und…Continue Reading »
» Abstract The study investigated the perception of Chief Executive Officers on the application of Public Relations in management. The population of the study was the Chief Executive Officers of the following organisations: Emmppek Engineering Limited and El Hanan Ventures Limited. The research met…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product personified in the employees. Therefore, this concept s…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Today’s world is characterized by major changes in market and economic conditions, coupled with rapid advances in technologies. In other to ensure future success in the market companies invest in marketing research on New Product …Continue Reading »
» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design was adopted for this study. Data for the study were obtained through questionnaire administered on 351 respondents which was determined using the Krej…Continue Reading »
» ABSTRACT This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companie…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which …Continue Reading »
» ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms co…Continue Reading »
» ABSTRACT Social media is recognized as a tool of mass education whether constructive or destructive. Its use has been greatly appreciated on different platforms. This study on the perception of Port Harcourt Residents of the Social Media Report on the 201…Continue Reading »
