Home » Mass Communication » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

Sold By: Joe Project Store | Item Type: Project Material | Report this?  |  Attributes: 50 pages | 1-5 chapters | Amount: ₦3,000 | Marked useful: 380 times

Delivery: Within 48 hours

ABSTRACT

This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of 400 persons who have acknowledged patronizing soft drink at one point in time. The study employed the use of survey with questionnaire as instrument for data collection. Findings from the study revealed that Uyo urban residents are familiar with television advertising and they purchase their choice of soft drink due to the advertisements on television. However, the advertising message, the price of the product and the use of celebrities are the features that will enhance consumer patronage in television advertising. The findings of this study therefore buttress the need for advertisers to improve purchase of soft drinks by looking at where their competitors are pricing their products and consider selling theirs either for less money or a higher price.

Share on social media:

Get Complete Project Material File(s) Now! »

Delivery: Within 48 hours

Advertise Here

For advertisement, call 08168958821

Not what you were looking for? Perform a search

Quick Project Search



Comment on Facebook:

Start a discussion: