» Abstract Sustenance of culture, value, norms, and other forms of socialisation is a core to human society and one of the easiest and effective ways to achieve it through mass media involvement. Mass media particularly radio and television has been a major agent of socialization and tools for socia…Continue Reading »
» Abstract Normative theory seeks to locate media structure and performance within the milieu in which it operates i.e press always take on the form and colouration of the social and political structure within which it operates. In short, the political structure of a country determines the form and co…Continue Reading »
» Abstract The research comparatively analyzes the performance of government owned and privately owned broadcasting media organization with a study of FRCN and Raypower Radio stations Enugu). To achieve this, the survey method was adopted as the research method while the instrument of data collection …Continue Reading »
» Abstract The research analyzed viewership preferences of foreign and local television station among Nigerian youths. Foreign television stations transmit foreign/western cultures across national borders to other developing countries like Nigeria. The paper is anchored on cultural imperialism, media …Continue Reading »
» Abstract The research examined the challenges and prospects of media practices under Military Regime: An Appraisal of Ibrahim Babangida Regime (1985 –1993). It is obvious that there are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective …Continue Reading »
» AbstractThe media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later t…Continue Reading »
» Abstract The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cult…Continue Reading »
» Abstract The research apprises broadcast media as means of disseminating agricultural information to the farmers in Obokun Local Government area of Osun State. In a country like Nigeria, Malaysia and India, where literacy level is low, the choice of communication media is of vital importance. In t…Continue Reading »
» Abstract The research is thrust to examine community radio broadcasting and agricultural development of Obosi town in Anambra State. Findings show that the success of agricultural development in rural community largely depends on the nature and extent of use of mass media in mobilization of people f…Continue Reading »
» ABSTRACT The research focuses on corporate social responsibility in Nigeria’s telecommunication sector (A case study of Globacom Nigeria Limited, Enugu). Survey research method was used and the sample size was ninety two and it was determined using the Taro Yamane formula. The research used both t…Continue Reading »
» Abstract Drama otherwise known as movie has been part and parcel of our society and is one of the instruments for national mobilization, education and development because of its communication strength and simplicity, no wonder it was employed at the emergency of ebola virus in Port Harcourt. The cor…Continue Reading »
» Abstract The research examines the contributions of broadcast media in curbing the spread of Ebola virus in Nigeria and particularly in Lagos and other cities. It was established that one of the means used to contained ebola when it first reported in Nigeria was through communication particularly br…Continue Reading »
» ABSTRACT This research work is titled effect of ownership policy in the editorial content of Nigerian media; a case study of the Nation Newspaper. Survey method was used in collecting the required data based on simple percentage ratio. One hundred questionnaires were distributed to respondents while…Continue Reading »
» Abstract The research examined the effectiveness of radio as a tool for public enlightenment on HIV/AIDS using students of Federal Polytechnic, Ado Ekiti as a case study. Survey research method was used while multistage sampling techniques was adopted in selecting sampling frame i.e (simple random s…Continue Reading »
» Introduction Ethics of journalism compel journalists and media houses to be objective, accurate and fairness in their reportage. Also, during electioneering processes all political parties need to be given equal attention and publicity without any tone of fear or favour. This is a cardinal principle…Continue Reading »
» ABSTRACT Media hazards is one of the major issues in journalism but attracted less attention in the last few decades especially now that democracy is waxing stronger in Nigeria making it appears as if there were no hazard any more. The focus of this research is to examine media hazards on the perfo…Continue Reading »
» CHAPTER ONE 1.0 Introduction1.1 Background to the Study Olayinka (2013) writes that eye contact and facial expressions provide important social and emotional information in communication especially in interpersonal setting. People, perhaps without consciously doing so, probe each other eyes and face…Continue Reading »
» Abstract This research examined the influence of ICT on Modern day Practice of Broadcast Journalism: An Appraisal of MCR Unit of DRTV, Asaba Delta state. Findings shown that one of the hallmarks of modern technology in broadcasting media is effective performance. It is not an overstatement to say th…Continue Reading »
» Abstract The study evaluates the impact of mass media on the coverage of government programmes in Osun State using Osun State Broadcasting Corporation (OSBC) as a case study. Mass media over the years perform a very crucial role in the socio political and economic development of Nigeria. Mass media …Continue Reading »
» Abstract The study examined the impact of advertising on the marketing of global system for mobile (GSM) in Osun State. The objective was to ascertain whether the advertisement has enhanced the sales of GSM or not especially now that people find using expensive and latest mobile phones for communica…Continue Reading »
» Abstract The study examined the impact of billboard advertising on product promotion, a case study of 7up bottling company. Advertising is one of the tools used for persuasive communication to the target audience. Advertising is the communication relayed from companies to persuade an audience to p…Continue Reading »
» ABSTRACT This paper explores the impact of reading newspapers in the life of students of the University of Lagos, especially the fashion and style pages of the selected newspapers and why they were being read by students. The Survey research method was adopted for this study and 250 copies of questi…Continue Reading »
» ABSTRACT This study investigates the impact of the musical programmes on the cultural behaviour of students. The research posits that the current trends in the cultural behaviour of youths in Nigeria as observed among students is significantly associated with their perception of western culture and …Continue Reading »
» Abstract The research examines television education role in preventing unplanned pregnancy on female students at the University of Uyo. Cross sectional survey research method was used while multi stage sampling frame was also used to select the respondents within Uniuyo. The sample consisted of 12…Continue Reading »
» Abstract The study evaluates the impact of photograph on magazine cover page with case study of Tell Magazine and Ovation Magazine. Photographs play a very prominent role in magazine and in the print media in general. It communicates messages even to the illiterates. Also, from the data analysis and…Continue Reading »
