» ABSTRACT This research work – the effect of AKBC TV peak milk advertisement in the consumers buying habit. A case study of Ikot Ekpene local government area in Akwa Ibom state. Over the years advertisement has been one of the major ways product and service are been presented to the public in creat…Continue Reading »
» ABSTRACT The aim of this study was to examine the perception of cyber crime among Nigerian youths using Caritas University as a study. In this research study we found out people’s reaction to messages depends mainly on how it is perceived. To achieve the aim o the study literature was reviewe…Continue Reading »
» ABSTRACT The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. …Continue Reading »
» ABSTRACT The study “The Impact of mobile phone on Agricultural Information among Otukpo Farmers”. A study of Agric information dissemination among Otukpo farmerOtukpo Local Government Area. Using a survey of five villages in Otukpo town Otukpo Local Government Area of Benue Statethe researcher f…Continue Reading »
» INTRODUCTION 1.1 Background of the Study Broadcasting has been at the forefront of many technological changes, mostly in digitalization and enhancement of existing technology. For example, digital technology now permits listeners to obtain traffic information and new…Continue Reading »
» ABSTRACT This work is a study of the effect of public relations on the consumer. It users premier breweries Plc as a case of study. The research has employed oral interview for the collection of data this millennium. The work establishes the effect of public relations on the consumer. The work also …Continue Reading »
» This study is aimed at finding out the state of Nigerian newspapers published on the internet with a view to ascertaining the perception of Nigerian readers (audience) to them. The study will also look at the challenges and prospects of internet newspaper publishing the various problems encountered …Continue Reading »
» Background of the Study It is difficult to imagine for any community that does not require one people to interact with other people. People in a community likely use interpersonal communication every day to handle complaints, misunderstanding, conflicts etc. from their indigenes, to persuade their…Continue Reading »
» Background of the Study The use of television for promoting learning or as a supplement for classroom teaching continues to attract much attention because of the major role the mass media play in the contemporary society. The instructional material which television provides is often used in the e…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media makes the world a smaller place, now we have more information, more knowledge, and have better opportunities to use it. Social media improved our ability to absorb information, what would have seemed to be over whelm…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Previous to the era of industrial revolution, the pattern and method of salesmanship was both crude and cumbersome chiefly because the gap between the productive and consumption sectors of society was small and manageable. However, with the presen…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In the past, women were meant to occupy a secondary role in the society. Thus taking care of the house and family was seen as their main occupation on the other hand, people thinks that women were born with physical and psychological c…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Corporate social responsibility can be defined as the “economic legal, ethical and discretionary expectations that society expect from organization at a given point in time (Carroll and Bucholtz 2003, p. 36). …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study A teenager is a young person whose age falls within the range of 13 to19 years they are called teenager’s because their number end with teen. Merriam Webster (1828) Biologically, a teenagers falls between the stages of …Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the Study Communication is life and life is communication. Communication is ubiquitous, it is all around man. Man cannot do without communication in the society. It leads people from instinct to inspiration through various processes and system to enquiring comm…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of Study Written communication is a means of bring about change. It is the mean stream of any organization growth. There is a need for interaction and understanding of management, employee relations. This will bring about increase performance of all parties involv…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Awareness of public relations is growing all over the world including the developing countries like Nigeria. This rapid and progressive development in the globalizing world has lent relative high acceptance to public relations as…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the Study In democratic environment such as news commentaries whether on radio or television do not only serves as purveyor of public opinion but also serves as tools for bridging credibility gap between government and the governed. News commentaries are a form…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Reading serves as a tool for students’ enhancement of intellectual properties of people from generation to generations so as to ensure continuous human and societal transformations and developments. Reading is an act of decoding written,…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked to…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Communication is important for the successful performance of any human organization. Indeed, organization cannot survive without communication. In any production process for instance, the employees (operators) require complete and accurate…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Society survival and growth depends on a number of things, among them is a system of communications. According to Bitner (1980) quoted in Okuna (1999). What we know as communication today has developed over a number of centuries. The sophi…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising is any form of non personal presentation and promotion of goods and services usually paid for by an identified sponsor. Advertising is non personal because its message are not aimed at a particular person but are meant for an ano…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study “Nuptial bliss” a public enlightenment programme context means the marriage blessing between husband and wife which is made on television as a programme to sensitize and influence knowledge on people in general. Enlightenment came to…Continue Reading »
» CHAPTER ONE INTRODUCTION Background of the Study News is a very important tool that aids in societal development, it is the act of keeping the public informed and bringing to full knowledge what was in the dark to light. It is the act of giving an account of occurrence in the society to the audience…Continue Reading »
