» THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL SECTOR A CASE STUDY OF AFRICAN PETROLEUM’S PLC ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business…Continue Reading »
» ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research work, some of the following objectives were set out. To determine if consumers are satisfied with the distribution policies adopted by Yoyo pure water…Continue Reading »
» TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Signifificance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review of related literature 2.1 The meaning of marketing 2.2 The role of marketing mix 2.3 The r…Continue Reading »
» ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the day go by to nu…Continue Reading »
» (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project…Continue Reading »
» CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, usin…Continue Reading »
» MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing…Continue Reading »
» (A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was ho…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunately that many firms are still mismanaging pricing causing lots of money and anticipated profit to be unexplo…Continue Reading »
» (A CASE STUDY OF PZ INDUSTRIES ENUGU) ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the study include the following To find out if pz industries considered promotion as varitable tool for their produ…Continue Reading »
» THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday app…Continue Reading »
» A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and glob…Continue Reading »
» . (A CASE STUDY OF THE FEDERAL AIRPORTS AUTHORITY OF NIGERIA FAAN ENUGU AIRPORT) ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay. The research which was carried out in a systematic and sequential or…Continue Reading »
» ” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian public has been witnessing for some years. The research looked at the relationship between the…Continue Reading »
» (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnair…Continue Reading »
» THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put i…Continue Reading »
» (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: Determination of the extent marketing research can im…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and ind…Continue Reading »
» (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This simple connotes th…Continue Reading »
» A CASE STUDY OF AFRICAN PETROLEUM’S PLC Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, …Continue Reading »
» PROBLEMS AND PROSPECTS OF MARKETING IN SMALL SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examin…Continue Reading »
» (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT HARCOURT). ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which include…Continue Reading »
» ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate rec…Continue Reading »
» (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving its objectives. In …Continue Reading »
