» (A CASE STUDY OF FIRST BANK, FIRST CITY BANK, STERLING BANK, UBA AND ZENITH BANK) ABSTRACT The purpose of the study is to gain a better understanding of the theoretical and empirical relationship between market orientation practices (intelligence generation, intelligence dissemination and respons…Continue Reading »
» (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by "Marketing Communications on consumer loyalty to consumer products". This study further reveals the identical, relat…Continue Reading »
» (A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated…Continue Reading »
» (CASE STUDY MOBIL) ABSTRACT The present study was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that having incomplete …Continue Reading »
» (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is, advertising and sales pe…Continue Reading »
» ON ORGANISATION EFFECTIVENESS THE IMPACT OF CONFLICT MANAGEMENT (A Case Study of Guaranty Trust Bank Plc) ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into five c…Continue Reading »
» (A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as a case study. The research study was aimed at evaluating the product quality and customer satisfacti…Continue Reading »
» (A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations have come up with codes of ethics in dealing with ethical issues challen…Continue Reading »
» (A CASE STUDY OF PROMASIDOR NIGERIA LIMITED, LAGOS.) ABSTRACT This research work examined the Effects of Promotional Tools on Sales Volume In a Manufacturing Industry with special reference to Promasidor Nigeria Limited, Lagos. The method used is survey approach which gives room for primary da…Continue Reading »
» (A STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain a sustainable competitive advantage, increased sales…Continue Reading »
» (A STUDY OF AIICO INSURANCE PLC) ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on effective relationship marketing. The effectiveness of…Continue Reading »
» THE ROLE OF CAPITAL MARKET IN THE DEVELOPMENT OF SMALL SCALE BUSINESSES IN NIGERIA TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1 Background to the Study 1.2 Significance of the Study 1.3 Statement of the Problems 1.4 Objectives of the Study 1.5 Researc…Continue Reading »
» (A STUDY OF TOP PAINT LIMITED LAGOS) ABSTRACT This research examines the Role of Manager in Small Scale Business Organisationwith special reference to Top Paint Limited Lagos. The research adopted a survey research design. A well structured questionnaire was designed and administered to respo…Continue Reading »
» SECTOR (A CASE STUDY OF UNITED BANK FOR AFRICA PLC) ABSTRACT This study was carried out to find out the role of manpower training and development and determine if training could be an instrument of achieving organizational objectives in Nigeria Banking A 21 Item questionnaire which encompa…Continue Reading »
» THE ROLE OF SMALL SCALE BUSINESS IN INDUSTRIAL TECHNOLOGICAL DEVELOPMENT OF NIGERIA (A case study of PZ Nigeria limited Isolo) ABSTRACT This research work highlights the role of Small Scale business in industrial technological development of Nigeria. The industry used as Case Study is …Continue Reading »
» (A CASE STUDY OF ALABA INTERNATIONAL MARKETING) ABSTRACT This study, sets to investigate the role of small scale enterprise on the economic development in Nigeria. The introduction part of this study is contained in chapter one, extensively dealt with the purpose of the study. Enumeration of prob…Continue Reading »
» SMALL AND MEDIUM SCALE ENTERPRISE (SMES) ABSTRACT Albeit, small and medium scale enterprise (SMES); as economic and industrial stanchions for any nation inclined towards meaningful and revolution is fast gaining attention, its development and management have been treated and handled with obvious …Continue Reading »
» (A Case Study of Selected Small Businesses in Lagos Sub Urban) ABSTRACT In both developed and developing countries, the government is turning to small and medium scale industries and entrepreneurs, as a means of economic development and a veritable means of solving problems. It is a seedbed…Continue Reading »
» ABSTRACT The purpose of the work is to optimize exports of non oil products with particular emphasis on exportation of locally manufactured products. In the course of this research, problems and prospects of exportation of locally manufactured products in Nigeria were fully examined and…Continue Reading »
» THIRD PARTY E COMMERCE PLATFORMS: BENEFITS AND BARRIERS FOR RETAIL BUSINESSES IN NIGERIA ABSTRACT The purpose of this thesis is to examine the impact of the adoption of third party electronic commerce platforms on small and medium enterprises (SMEs) companies in Nigeria. This thesis describes t…Continue Reading »
» (A STUDY OF NESTLE NIGERIA PLC, LAGOS) ABSTRACT The purpose of the study was to investigate trade unionism and organizational effectiveness (a study of Nestle Nigeria plc), Lagos. The study …Continue Reading »
» (A STUDY OF UNITED BANK FOR AFRICA NIGERIA PLC, LAGOS) ABSTRACT Training and Development as a tool for enhancing employees' performance, was undertaken to find out if the Training and Development has a positive effect on the performance of employees. Many employees have failed in their organizati…Continue Reading »
» IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services…Continue Reading »
» (A STUDY OF DIVERSAY SOLUTION LIMITED) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Logistics management involves the movement of both raw materials and finished goods from the point of production to the purchase. The raw materials and finish goods are both kept in the warehous…Continue Reading »
