» (SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences is sound business practice…Continue Reading »
» EFFECT OF TOTAL QUALITY MANAGEMENT (TQM) ON MANUFACTURING SECTOR’S PERFORMANCE IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce,…Continue Reading »
» (A STUDY OF JUMIA ONLINE STORES IN LAGOS) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate function to inform, persuade and promote ideas in order to sell goods and services (Akinkugbe 2…Continue Reading »
» (A STUDY OF CADBURY NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm's performance. Vertical integration is very common among larger businesses intereste…Continue Reading »
» (A CASE STUDY OF ACCESS BANK PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Customer relationship management has attracted the expanded attention of practitioners and scholars. More and more companies are adopting customer centric strategies, programs, tools, and technology for…Continue Reading »
» (A CASE STUDY OF NESTLE NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone the nati…Continue Reading »
» (A Study of Power Holding company of Nigeria [PHCN]) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Employee of whatever status needs to participate in the coordination of resource of the organization.Simultaneously an individual also needs to participate in communication. The rec…Continue Reading »
» (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is signific…Continue Reading »
» (A CASE STUDY OF UNLIEVER NIGEIRA PLC), CHAPTER ONE 1.0 INTRODUCTION Salesmanship is the act of usefully persuading prospective customers to buy a product or service from which they can derive suitable benefits thereby increasing their total satisfaction with the mutual aim of achieving…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of a nation’s economy. Small Busine…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is th…Continue Reading »
» (A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property t…Continue Reading »
» (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Soft Drinks Manufacturing Industries in Nigeria adopt many strategies to enhance the sale of their variously branded products, various sales methods such as branding, heavy promotional effo…Continue Reading »
» (A CASE STUDY OF TOWER ALUMINUM) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The marketing activities of an organization is guided by six marketing mix that comprises of controllable variables that marketers use in the achievement of their marketing objectives. It includes t…Continue Reading »
» (A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit …Continue Reading »
» CHAPTERONE INTRODUCTION 1.0 Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The challenge , according to Jeffery Gitomer …Continue Reading »
» (A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0 INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate product, se…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatis…Continue Reading »
» CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables o…Continue Reading »
» CHAPTER ONE 1.0 Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the firs…Continue Reading »
» (A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0 Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services …Continue Reading »
» . A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Ma…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves desi…Continue Reading »
» (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics. It consists of non personal or one …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962). In the 20th century, two competing economic systems, broadly speaking, ha…Continue Reading »
