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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

  » ABSTRACT There has been a quest for the need of the need for the application of marketing concept as a tool for retaining customers in manufacturing industry. This research has been focused on NIPOST in Aba to ascertain their operation and suggest the strict practicialization of marketing principles in order to improve the productivity and general performance of employees in the marketing of NIPOS...Continue Reading »

  Item Type: Project Material |  50 pages |  4,199 engagements | 

• 2. THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY

  » ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in the detergent industry, using PZ Cussons Plc Aba as a case study to arrive at a valid study The researcher made effort to pin point the role, importance, problems and challenges facing as regard to the packaging practices.Also steps were taken to determine the possible solution to the above mentio...Continue Reading »

  Item Type: Project Material |  50 pages |  4,175 engagements | 

• 3. THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PR...

  » CHAPTER ONE 1.0 INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized that the capacity of organization to survive and prosper the capacity of organizations to survive and prosper depend on their ability to needs and wants. The salesmen bring in the forefront are very good source of finding out the unfulfilled need of customers and coverings some of their comp...Continue Reading »

  Item Type: Project Material |  50 pages |  4,127 engagements | 

• 4. THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRI...

  » ABSTRACT   Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating activities that are not necessary classed as advertising, personal selling. It is considered as special selling efforts and it consist of short t...Continue Reading »

  Item Type: Project Material |  50 pages |  4,106 engagements | 

• 5. THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL B...

  » ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it attractively and making it readily available to the target customers they must communicate it to the target audience for them to succeed. This research work has therefore been made to appraise the influence of advertising and personal selling on new products of commercial ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,186 engagements | 

• 6. THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The research work looks at the impact of product innovation on the growth of a firm. This means the yield that comes form innovating products. This impact ranged from high profitability, high sales volume increase, increase in market share and high competitive advantage. This work is divided into five chapters one as the introduction, which reveals the overview of the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,257 engagements | 

• 7. THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

  » ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which reveals the overview of the study, he Nigeria Brew...Continue Reading »

  Item Type: Project Material |  50 pages |  6,426 engagements | 

• 8. THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDU...

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,067 engagements | 

• 9. THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

  » ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock paint limited ikot Ekam Akwa ibom state. In carrying out this research lack of found inappriate timing or context of message exposure and inability to choose right media were problems. The researcher used survey research design; the sources data used in this study consist of the staff of ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,931 engagements | 

• 10. THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGE...

  » ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft drink in 7 up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problems objectives of the study and some of theses objectives were to determine whether marketing research is a better way of satisfying the customer needs to ascertain if r...Continue Reading »

  Item Type: Project Material |  50 pages |  4,103 engagements | 

• 11. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF...

  » ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales force was effective or not with a special reference o...Continue Reading »

  Item Type: Project Material |  50 pages |  3,988 engagements | 

• 12. EFFECTIVENESS OF MARKETING PROMOTIONS IN THE SALE OF TEXTILE PRODUCTS

  » ABSTRACT This project looks into the effectiveness of marketing promotions in the sale of textile products using Onitsha textile mill as a case study. This project consist of chapter one to five. Chapter one indude Background of the Study, Statement of the Study, Objectives of the Study, Scope of the Study, Limitation of the Study and Definition of Terms. Chapter two examines the Literature Review...Continue Reading »

  Item Type: Project Material |  50 pages |  4,157 engagements | 

• 13. THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN...

  » ABSTRACT This topic the effect of sales promotion as a tool for achieving customers brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customers satisfaction in the table water industry. However to achieve the goals of the study, the survey research design was used to study the organization where 37 questionnaires...Continue Reading »

  Item Type: Project Material |  50 pages |  4,741 engagements | 

• 14. THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA

  » ABSTRACT This research work is centered on the Effect of promotional mix Marketing of Airline services (Nigeria Airline ).promotional mix , of the product are almost everything” Hicks VValdron.  like other promotional techniques (method), informs, Dersuades and reminds. It can change consumers believes, attitudes, images and behaviors. This study is set for find out promotional mix influence co...Continue Reading »

  Item Type: Project Material |  50 pages |  3,973 engagements | 

• 15. THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL S...

  » CHAPTER ONE   1.0  INTRODUCTION   The embellishment of business including non profit organization and education services require that, the firms make key decisions. This discussion effect the total marketing programs of the firms simply put the marketing strategy. However one vital are such of decision which demand proper attention is the promotional policies and programmes to inform, persuade ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,626 engagements | 

• 16. THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES

  » ABSTRACT   Product packaging is an important part of product development and planning which relate to the design of a products container or wrapper, whose purpose is both to protect the item and to enhance its value to the customer. the research stated the problems associated with the topic under study, which include the inability of management to take advantage of numerous benefits derivable fro...Continue Reading »

  Item Type: Project Material |  50 pages |  4,541 engagements | 

• 17. THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES

  » ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and evaluate the marketing efforts of product life cycle in the cosmetic and detergent industry. In order to critically examine this. Therefore the researcher set ou...Continue Reading »

  Item Type: Project Material |  50 pages |  4,744 engagements | 

• 18. THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT

  » CHAPTER ONE   1.0  INTRODUCTION   This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd.       BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing of industrial product . Those industrial firm and institution that have recognized the usefulness o...Continue Reading »

  Item Type: Project Material |  50 pages |  5,628 engagements | 

• 19. THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY

  » ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service Company have been posing serious problems to the service operators. This is because of the competitive nature and the increase in the number of services industries. The objective of this paper is to examine the application of marketing concept in the b...Continue Reading »

  Item Type: Project Material |  50 pages |  5,771 engagements | 

• 20. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN...

  » ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have tr...Continue Reading »

  Item Type: Project Material |  50 pages |  4,355 engagements | 

• 21. SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES...

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock of the economic growth in every nation. No country achieves a viable economic growth and development without the establishment of small scale business firms. They have always been in the forefront of development strategies. Nigeria’s quest for development must be hinged on industrializatio...Continue Reading »

  Item Type: Project Material |  50 pages |  8,290 engagements | 

• 22. SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS IN...

  » CHAPTER ONE   1.0 INTRODUCTION   1.1 BACKGROUND OF THE STUDY   People often confuse sales promotion with broader term, “promotion” but sates promotion is one of the promotional toots.   Promotion consist of advertising, personal selling direct marketing, all term to communication, the advantage of the firm’s goods and services to it’s customer. Promotion is one of the four “Ps” of ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,385 engagements | 

• 23. SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER...

  » ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales promotion and customer satisfaction in the table water industry. However, to achieve the goal of the study, the survey research design was used to study the organization where 70 questionnaires were administered...Continue Reading »

  Item Type: Project Material |  50 pages |  4,757 engagements | 

• 24. SALES MANAGEMENT IN THE BREWERY INDUSTRY

  » ABSTRACT The research was carried out as a result of some of the following problems. Sales people represent their company to the outside world, consequently, opinion of a company and its product are formed often from impression left by the sales force. Decreasing time for face to face selling and times is always limited. In order to solve these problems, research question (questionnaires) were ser...Continue Reading »

  Item Type: Project Material |  50 pages |  4,260 engagements | 

• 25. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL O...

  » ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria Bottling Company (NBC) Owerri a case study, special interest is cede on the view of management and staff o the organization of role of marketing information system (MIS) in (NBC) and also effect on the function of the organization from planning, organizing to decisi...Continue Reading »

  Item Type: Project Material |  50 pages |  5,105 engagements |