» IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of…Continue Reading »
» IMPACT OF RECRUITMENT AND SELECTION PROCEDURE ON EMPLOYEE’S PERFORMANCE IN LEAD WAY ASSURANCE COMPANY, KADUNA CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Organizations in the past primarily focused on productions and sales but due to the dynamism and competition in the market place, organ…Continue Reading »
» IMPACT OF RATIO ANALYSIS AS A TOOLS FOR INVESTMENT DECISION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION The Term “Ratio Analysis” could be described as the analysis of financial statement in order to judge the performance of the COMPANY or group of companies. Th…Continue Reading »
» IMPACT OF PURCHASING OF BANKING SERVICES IN COMPETITIVE ENVIRONMENT CHAPTER ONE INTRODUCTION 1.1 Background of the study The Nigeria economy got in power till 1986 a highly regulated economy with local, state and federal government owing a large value proportion of the national economy. Ho…Continue Reading »
» IMPACT OF PROMOTIONAL ACTIVITIES ON FAST MOVING CONSUMER GOODS CHAPTER ONE INTRODUCTION Modern marketing calls for more than developing a good product, pricing it attractively and making it accessible. Companies and individuals must also communicate with present and potential stakeholders, and the g…Continue Reading »
» IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIAN BOTTLING COMPANY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Process industries in general face a continuous drive to improve their operations. This drive is enforced by global competition, (environmental) regulation and cons…Continue Reading »
» IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In this present era, the production of high quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consi…Continue Reading »
» IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD INDUSTRY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product display has been of immense value to a retail shops especially in the fast food industries. This is just and simply the exhibition of products …Continue Reading »
» IMPACT OF PRIVATIZATION ON BUSINESS DEVELOPMENT IN NIGERIA CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY In recent years, privatization of public enterprises has re occupied policy analyst in search of solution to improve the performance of government owned enterprises and profit maximiza…Continue Reading »
» IMPACT OF PRIVATIZATION IN NIGERIA CAPITAL MARKET A Case Study of Nigeria Stock Exchange CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY All over the world the public service as a matter of experience has been know for it’s capacity to create wealth. Consequently, public enterprises have usua…Continue Reading »
» IMPACT OF PRINT MEDIA AS INDICES OF SPORTS DEVELOPMENT IN NIGERIA (A Case Study of Sun Newspaper) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the …Continue Reading »
» IMPACT OF PRICING AND MARKETING OF BEVERAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Decision about prices of a company’s product and services are among the most important activities the business organization undertaken infact few decision that these organizat…Continue Reading »
» IMPACT OF POS ON PROMOTING ENTREPRENEURSHIP IN NIGERIA (A CASE STUDY OF CALABAR MUNICIPAL) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY The rapid development in Electronic Banking has introduced several transformations in the way individual business organizations and governments operate t…Continue Reading »
» IMPACT OF PACKAGING ON STORAGE AND DISTRIBUTION OF GOODS IN AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is imperative to note that one of the prime aspects organization’s should pay adequate attention to after production, is packaging of various products, objects …Continue Reading »
» IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the produ…Continue Reading »
» IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study Media as a watchdog and the mirror of the nation perform crucial roles in the society and as well it is influence in its editorial policy. Lazar field …Continue Reading »
» IMPACT OF OVER ADMISSION OF STUDENTS IN NIGERIAN TERTIARY INSTITUTION (A CASE STUDY OF INSTITUE OF MANAGEMENT AND TECHNOLOGY ENUGU, ENUGU STAFTE) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Tertiary institution is the third in rank or stage of education by oxford Advanced learner…Continue Reading »
» IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it bec…Continue Reading »
» IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Businesses are looking to new technologies to meet their unique business requirements…Continue Reading »
» IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Numerous price strategies can be seen everywhere in the modern society. Whenever we turn on the TV, look through a newspaper, or listen to the radio advert…Continue Reading »
» IMPACT OF MOTIVATIONAL INCENTIVES ON EMPLOYEE PERFORMANCE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Since the beginning of time, leaders have risen to take charge of societies and make decisions. These decisions often meant the difference between being successful and being a f…Continue Reading »
» IMPACT OF MOTIVATIONAL FACTORS ON EMPLOYEE'S COMMITMENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY No matter how organized a business organization is, most of the problems faced by its’ executive are the effective management of its human resources to achieve organizational goals (Zhor, &…Continue Reading »
» IMPACT OF MICROFINANCE BANK ON SMALL AND MEDIUM ENTERPRISES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The recent economic situations in the country have proven to the government beyond doubt, that the large scale enterprises cannot perform the major roles of economic develop…Continue Reading »
» IMPACT OF MARITAL PROBLEM ON SOCIAL UPBRINGING OF CHILDREN CHAPTER ONE INTRODUCTION 1.1 Background of study The increase in the rate of marital problems is one of the most visible changes in Western family life. It is seen together with increases in cohabitation and unwed parenthood, and dec…Continue Reading »
» IMPACT OF MANAGERIAL TECHNIQUES ON THE GROWTH AND DEVELOPMENT OF AN ORGANIZATION CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUUDY An organization can only survive in today’s dynamic and competing business environment by being able to achieve their goals. Each level of organizational activi…Continue Reading »
