» THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For the purpose of this research, advertising is a communication strategy employed by individual retailers, business organizations or large corporations…Continue Reading »
» THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising has been defined as “a powerful communication force and a vital marketing tool helping to sell goods and services, image and ideas…”(Wright1983:8).Advertising may also be…Continue Reading »
» THE IMPACT OF ADVERTISING ON THE BUYING HABIT OF RURAL DWELLERS CHAPTER ONE INTRODUCTION 1.1 Background to the Study Historically,there has been a gap in information communication between the sellers and the buyers. This resulted from massive production of different varieties of product by diffe…Continue Reading »
» THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The sophisticate of the socio economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing aw…Continue Reading »
» THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kot…Continue Reading »
» THE IMPACT OF ADVERTISING ON BUSINESS PROFITABILITY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising over the years has been an issue of discourse proponent of the dividends of advertising are of the view that advertising still remains the only motivational tool that funct…Continue Reading »
» THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF ZODIAC HOTEL LTD) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Hotel services have played a functional role in the life of our people. Hotel industry is the engine room for effective c…Continue Reading »
» THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messa…Continue Reading »
» THE IMPACT OF ACCOUNTING ON ORGANIZATION EFFECTIVENESS A CASE STUDY OF THE FEDERAL PAY OFFICE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The management and control of the public fund is the heart of government administration. This calls for the need for an acceptable accounting system that…Continue Reading »
» THE IMPACT OF ACCOUNTING INFORMATION ON LENDING DECISION OF COMMERCIAL BANKS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In mobilizing savings and allocating scarce resources between competing ends, commercial banks and …Continue Reading »
» THE IMPACT AND EFFECTIVENESS OF JUDICIAL PROCEEDING AND DEMOCRATIC GOVERNMENT IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Judiciary is the third arm of government. The formation of government is specifically for peace and protection of life and property in the society as well a…Continue Reading »
» THE HISTORY OF NATIONAL THEATRE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Theatre arose as a performance of ritual activities that did not require initiation on the part of the spectator. This similarity of early theatre to ritual is negatively attested by Aristotle, who in his Po…Continue Reading »
» THE GROWTH AND CONTRIBUTION OF LIFE ASSURANCE BUSINESS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The development of life assurance can be traced back to as far back as 1983. It was in this year that we have the first evidence of life assurance known today. A policy was taken…Continue Reading »
» THE GLOBAL REVOLUTION IN MILITARY AFFAIRS AND COMBAT EFFECTIVENESS: CHALLENGES AND PROSPECTS FOR THE NIGERIAN ARMED FORCES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Weapons technology has progressed within the last century. Munitions can now be delivered with unprecedented precision; s…Continue Reading »
» THE FACTORS RESPONSIBLE FOR PUPILS LATENESS TO SCHOOL IN PRIMARY SCHOOL CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Lateness to school started long ago, every where in a way that cannot be controlled in recent time. The problem of lateness has eaten deep into Nigeria children the pr…Continue Reading »
» THE FACTORS AFFECTING READING CULTURE OF STUDENTS IN THE UNIVERSITY CHAPTER ONE INTRODUCTION 1.1 Background to the Study The high demand for elimination of illiteracy has in various forms elicited response from the Nigerian Government. This has resulted in the government declaration of Unive…Continue Reading »
» THE FACTORS AFFECTING ASSESSMENT OF WRITING WITH PARTICULAR REFERENCE TO TEACHERS’ FEEDBACK AT SSS II LEVEL CHAPTER ONE INTRODUCTION 1.1 Background to the study The four basic language skills are listening, speaking, reading and writing. Writing is described as the most difficult of the four la…Continue Reading »
» THE EXTENT OF USE OF INSTRUCTIONAL MATERIALS FOR EFFECTIVE TEACHING LEARNING OF TECHNICAL EDUCATION IN JUNIOR SECONDARY SCHOOL CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The educational sector in Nigeria is in continuous change with the advancement in the level of technology and introductio…Continue Reading »
» THE EXTENT OF LIABILITY OF BANKS FOR E BANKING FRAUD CHAPTER ONE INTRODUCTION 1.1 Background to the study With the global use of progressively more sophisticated internet and information technology (Papazoglou, 2003), electronic banking is developing as a key channel for banking businesses (Wei e…Continue Reading »
» THE EXAMINATION OF THE IMPACT OF VOCATIONAL STUDIES ON GRADUATE TRAINEES CHAPTER ONE INTRODUCTION 1.1 Background of the study Vocational education and training as defined by UNESCO (2010, p. 9) is "an educational process leading to the acquisition of practical skills, attitudes, knowledge and skills…Continue Reading »
» THE EVALUATION OF METHODIST MISSIONARY ACTIVITIES IN NKANULAND (1910 2000). CHAPTER ONE INTRODUCTION 1.1 Background to the Study From creation humanity has been an extension of God’s aims to reach out to the lost generations and to shape up the spiritual, poli…Continue Reading »
» THE ETHICAL AND SOCIAL RESPONSIBILITY OF THE PURCHASING PRACTICE IN INDUSTRIES CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Purchasing had been practiced right from ancient times. Organizational purchasing started in Nigeria Seriously after Independence. Before Independence, the Industry was…Continue Reading »
» THE ELECTRONIC MEDIA AS A CHANNEL FOR CREATING AWARENESS AND MOBILIZING PUBLIC SUPPORT IN NATIONAL DEVELOPMENT CHAPTER ONE INTRODUCTION 1.1 Background of the study The media play vital role in the national development of any nation, they provide information, ed…Continue Reading »
» THE EFFICACY OF INFORMATION TECHNOLOGY AND COMMUNICATION [ICT] ON ORGANISATIONAL PERFORMANCE CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Today’s business environment is very dynamic and undergoes rapid changes as a result of technological innovation, increased awareness and dema…Continue Reading »
» THE EFFICACY OF HEALTH INFORMATION MANAGEMENT SYSTEM FOR RECORD MANAGEMENT IN NATIONAL HOSPITAL ABUJA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nowadays, the widespread use of Information and Communication Technologies (ICT) has permeated almost all aspects of life i…Continue Reading »
