» ABSTRACT The last two decades of the 20th century witnessed renewed hope about the birth of democracy in Africa. The process was actively supported by all segments of society – labor, students, market women, rural dwellers, and the lumpen elements, who saw in it the prospects of reversing the tren…Continue Reading »
» ABSTRACT Television has evolved into a potent force to be reckoned with in the transmission of social values and norms in a civilised society. Moreover, there are TV stations that have emerged with specialised programming in entertainment, called entertainment television. The study, which this paper…Continue Reading »
» ABSTRACT Newspapers according to Onwubiko [2005] have been accorded a great deal of importance in the transmission of governmental policy, priority changes and even interesting changes. Newspapers are noted as regular source of primary and up to date information. Like other habits, the habit of read…Continue Reading »
» ABSTRACT The objective of any advertiser is not only to communicate messages about his products/services to the target audience but also to receive favorable response. The realization of this objective will depend primarily on the preference of the audience, their types of programmes and the view…Continue Reading »
» ABSTRACT This, study was conducted to assess Internet use for extension communication among the agricultural research institutes and farmers in the north west. Two agricultural research institutes in the North West zone of Nigeria were selected for the study namely: National Animal Production Resear…Continue Reading »
» Internet risk communication and skin lighteners are the practice of communicating health information, such as in public health campaigns and health education, to the masses (Beato, Ricardo & Jana, 2010). The purpose of disseminating health information is to influence personal health choices by impro…Continue Reading »
» ABSTRACT Cosmetics, also known as makeup or make up, are care substances used to enhance the appearance or odour of the human body. They are generally mixtures of chemical compounds, some being derived from natural sources (such as coconut oil) and many being synthetics (Günther Schneider,…Continue Reading »
» ABSTRACT Cosmetology is derived from Greek word; κοσμητικός, kosmētikos, meaning “beautifying” (Merriam Webster Online Dictionary, 2006) and λογία, logia) is the study and application of beauty treatment. A branch of specialty includes hairstyling, skincare, c…Continue Reading »
» ABSTRACT A social networking site is a platform use in building social networks or social relations among people who, for example, share interests, activities, backgrounds or real life connections. It is a service which consists of a representation of each user (often a profile), his social links, a…Continue Reading »
» ABSTRACT The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapi…Continue Reading »
» ABSTRACT Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics. One of the major reasons for using cartoon in n…Continue Reading »
» ABSTRACT If there is anything that has given Nigeria the brightest positive image in the eyes of the international community within the past five decades, it is sports. Of all the sports that the nation has participated in on the global scene, three tower high above all others in terms of the glo…Continue Reading »
» ABSTRACT The role of traditional media communication have been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and chan…Continue Reading »
» ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge sums of money in advertising spending. While measures of the programme audience…Continue Reading »
» ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and Africa (Frohlich 2004; Creedon 1993; Kosicki & Becker 1992; Peterson 1988). However, it has been observed that there is a disproportionate number of practicing female journalists who …Continue Reading »
» ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public as online newspaper (Peter & Valkenburg, 2009). Many authors, such as Dr. Norman Nie of Stanford University, predicted that these forms of technology would negatively impact on undergraduates socia…Continue Reading »
» ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur rent maternal mortality ratio (MMR) of 630/100,000 live births. The utilisation of maternal health services is known to be associated with improved and maternal health outcomes among women. In ord…Continue Reading »
» ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool for empowering nursing mothers in the fight against infant mortality in Kaduna state. The study adopted the method of triangulation that include content analysis, survey method of questionnaires, participatory …Continue Reading »
» ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements are worthless to advertisers unless the consumer toward whom the advertisement is directed pays attention to it. Existing literature suggests that slotting c…Continue Reading »
» ABSTRACT Silverbird television was established in 1980 by Ben Murray Bruce (Chairman) and his major aim was to provide family entertainment and relaxation. The first major breakthrough by the firm in media and entertainment was in 1997 (silverbird Group, 2008) when transformations where made to the …Continue Reading »
» ABSTRACT The Nigerian Television Authority also known as NTA was inaugurated in 1977 and is the government owned body in charge of television broadcasting in the country. NTA claims to run the biggest television network in Africa with stations in several parts of Nigeria. Formerly known as Nigerian …Continue Reading »
» INTRODUCTION The extent of financial integration in the modern world, reflected in the magnitude and pervasiveness of financial flows, has served to intensify research on the economic functioning of foreign exchange markets. In the open economy, international financial flows will ensure that interes…Continue Reading »
» Abstract The objective of this paper is to estimate a small model of the euro area to be used as a laboratory for evaluating the performance of alternative monetary policy strategies. We start with the relationship between output and inflation and inv…Continue Reading »
» Abstract This study is a reevaluation of the effect of human capital accumulation on economic growth using natural disasters as an instrument. The total population for the study is 200 staff of ministry of economic development, Abuja. The researcher used questionnaires as the instrument for the data…Continue Reading »
» ABSTRACT The demand for money is at the heart of how policy should be conducted effectively. Money demand serves as a conduit in the transmission mechanism for monetary policy so the stability of the money demand function is critical if monetary policy is to have predictable effects on inflation and…Continue Reading »
