» ABSTRACT Broadcasting media particularly television is one of the major agents of socialization, education and mobilization in this contemporary society of ours where many youths are found of enjoying one activity or the other on television such as sport, soap opera, eduTv like: Who Wants to be a Mi…Continue Reading »
» Abstract The research examines the impact of radio on the mobilization of the electorate for elections with a study of Ibadan North Local Government. Without doubt mass media particularly radio plays a very prominent role in the political and socio economic development of society. Because of the acc…Continue Reading »
» Abstract The study examined the influence of photographs on the readers of the Nigerian observer newspaper in Benin City. It is obvious that photographs play a very prominent role in newspapers and the world of print media in general. It communicates messages even to the illiterates. Quantitative …Continue Reading »
» Abstract This research looked at the social media and voting pattern of youth in 2015 presidential election in FCT, Abuja. The study was anchored on Technological Determinism Theory by Marshall Mcluhan (1962). The theory stated that media technology shapes how we as individuals in a …Continue Reading »
» Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings s…Continue Reading »
» Abstract The research examined the television programming and viewers preferences with a study of NTA viewers in Lagos particularly in five major strategic locations within the Lagos metropolis i.e Oshodi, Ojota, Ikeja, Mushin/Ladipo and Yaba/Akoka. The study is anchored on perception theory, uses a…Continue Reading »
» Abstract The significance of product packaging in the sale and durability of products cannot be overemphasised in this competitive market. The research examines the influence of product packaging on consumers’ patronage of indomie noodles. The research used quantitative research with survey method…Continue Reading »
» Abstract The research examines the impact of radio on political mobilisation and education on voting habits in Ukanafun Local Government. Without doubt mass media particularly radio plays a very prominent role in the political and socio economic development of society. Because of the accessibility …Continue Reading »
» Introduction Journalism is the collection, preparation and distribution of news and related commentaries and feature materials through such media as magazines, radio, television, the internet Ewuola, (2002). Journalism is saddled with the responsibility of finding facts, writing news, editing news a…Continue Reading »
» CHAPTER ONE Introduction Background to the study Child trafficking or child abuse is one of the critical issues facing almost all societies of the world including the most civilised countries such as US, UK, France which has received several attentions locally and globally wi…Continue Reading »
» Abstract Journalism is considered an exclusive preserve of men with salutation phrase of ‘Gentlemen of the press’ an indication of gender discrimination or men profession only. Religion, culture, gender disparity, role as mother and insecurity among others are factors influencing the performance…Continue Reading »
» Abstract There are legal and social problems that have continued to restrain the Nigerian journalists from adequate and effective news reporting. These laws are meant to dictate to journalists what they should and should not publish. Whether in a military or a civilian government, these laws are alw…Continue Reading »
» AbstractThe aim of the research work is to assess audience awareness, accessibility and patronage of online news. Reading from online newspaper is on the increase as technology is more advanced to the extent that students can access news online using their personal computer, Smartphone, GPRS mobile …Continue Reading »
» Abstract The audiovisual nature of television makes it mirrors reality and is capable of influencing the psychological perspective of children and adolescents because children tend to cultivate what they watch on television according to George Gerbner. Base on this assertion that this research exami…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of th…Continue Reading »
» Abstract The research examined the influence of reality TV show on brand image using MTN Project Fame as a case study. MTN Project Fame is one of the strategies adopted to improve the image and enhanced the contribution of MTN to the hosting nation, by organizes different activities, programme and s…Continue Reading »
» Abstract The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the…Continue Reading »
» CHAPTER ONE 1.0 Introduction 1.1. Background to the Study Of all the Millennium Development Goals, the least progress has been made on goal Number Five (MDG 5): Reducing maternal mortality by three quarters by the year 2015. (UNICEF 2009). Every day, about 1,500 women across the globe…Continue Reading »
» ABSTRACT Television as an audio visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents.…Continue Reading »
» Abstract Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sect…Continue Reading »
» Abstract The aim of this study was to analyze the Influence of Television as a Watchdog against Child Abuse and labour with a particular focus to Child Trafficking. The study is anchored on agenda setting theory. The study used survey research method as quantitative design while questionnaire is use…Continue Reading »
» Abstract The study explored community radio as an effective tool for agricultural development because it is assumed that where literacy level is low, radio is the choice of communication media in transferring agricultural message to literate and illiterate farmers alike even to those in remote are…Continue Reading »
» Abstract Watching movies has been an habit among students of tertiary institutions in Nigeria due to the accessibility and influx of foreign and local home video targeted at them. It is on this motion that this research investigates the influence of home video on the moral behaviour of students. The…Continue Reading »
» Introduction Political analysts, researchers and communication experts have established that, for the first time in the history of politics in Nigeria; media were used to the fullest especially with proliferation and growth of new media otherwise known as social media. Social media was a major platf…Continue Reading »
» Abstract Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different role depending on the type of cartoon and caption used. Cartoon to many is an entertainment and funny graphics. One of the major reasons for using cartoon…Continue Reading »
