» ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in competitive industry using NBC Owerri as a case study. The objective which the researcher intended to achieve were as follows, to appraise the curren…Continue Reading »
» ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. …Continue Reading »
» ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic mark…Continue Reading »
» ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and mor…Continue Reading »
» ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of …Continue Reading »
» ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one …Continue Reading »
» CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awaren…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub contract manufacturing to the…Continue Reading »
» CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions …Continue Reading »
» ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the pr…Continue Reading »
» ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source …Continue Reading »
» ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the fie…Continue Reading »
» ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to unde…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business whic…Continue Reading »
» ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned i…Continue Reading »
» ABSTRACT This research work deals with stock acquisition with a reference to Alex Ekwueme Library, Federal polytechnic, Oko. Acquisition is a means by which books and non book materials are collected in a library. The librarian glossary (2001) defined acquisition as a process of acquiring or the d…Continue Reading »
» INTRODUCTION This complication dealt with taxation as a subject, its principles objectives, classes, purpose and effect in any given economy weather. Taxation is a compulsory but non punitive levy on properties, income of individual and co operation bodies. The money raised there constitutes part of…Continue Reading »
» INTRODUCTION Down through the ages, education has always been at the for front of human existence, which entails that without education in this 21st century, its really going to be hard for the youths to make through for a better future. According to Longman Dictionary “education” can be defi…Continue Reading »
» Abstract This research paper explores the relationship between anxiety, student achievement, self concept, and self efficacy for students with and without disabilities. Anxiety can have negative effects on all students. Students with anxiety problems tend to show lower levels of academic achievem…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Primary education is the foundation a child requires in his or her educational pursuit. The quality of primary education a child get would determine his performance in secondary school as well as tertiary level. It will equally affect his or her l…Continue Reading »
» CHAPTER ONE INTRODUCTION Background to the Study Higher education, as defined by National Policy on Education (1998) is the education given after secondary education in Universities, Colleges of education, Polytechnics, Monotechnics, including those institutions offering correspondence courses. The …Continue Reading »
» CHAPTER ONE GENERAL INTRODUCTION Theatre can be defined as a performance for the purpose of entertainment, information, education or communication. The performance can take place either in a building meant for theatrical performances, in the street or market square. “As much as theatre…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION Undeveloped and develop countries have suffered a lot from the consequence of insufficient data or information, in most; consist a matter of the inaudibility of data. The secret of any good management is based on organized, coordinated and sufficient relevant data.…Continue Reading »
» ABSTRACT The advent of the technology called Global System of Mobile Communication (GSM) has brought in a paradigm shift from the conventional English Language Writing, to what researchers now call SMS system of communication. This has been observed in many places as well as Nigeria. English lang…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The issues of poor academic performance of student in Nigeria have been of much concern to all sundry. The problem is so much that it has led to the widely acclaimed fallen standard of education. Education has been described as the…Continue Reading »
