» ABSTRACT The design and implementation of a web based registration portal for Cadets of NDA is a process of nation building and should not be undermined. In view of this, there is a need to bring the numerous application received under control to avoid a total collapse of the process. Neverthe…Continue Reading »
» ABSTACT Email and Newsletters is by far the most popular way for businesses to stay in touch with existing customers and new prospective customers. By providing valuable information and updates based on their interests, email can help build a relationship between the organization and the custo…Continue Reading »
» ABSTRACT Over the years students use manual ways to raise funds to support their election ambitions, help pay less privileged students school dues, sick friends and many other challenges which they face in the school. To overcome the problems of manual fund raising, the researcher has develope…Continue Reading »
» ABSTRACT Reading groups have become extremely popular over the past years. And because of their successes in so many communities throughout the nation, the researcher want to implement an online book club management system, to enable students and other book lovers enjoy reading and can easily …Continue Reading »
» ABSTRACT Forgery has long crept into our educational system and, counterfeit and forged admission status / certificate and document have upper hand in various certificate and degrees awarding institution. Invalid studentship has become greater than valid studentship. The need for student admis…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sales of cosmetics products”. The American marketing association defines a brand as a name, term, design, symbol or…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study From time immemorial, people have being moving from one place to another in carrying out their daily activities. This simply refers to transportation and to say what transport industry of’ any country is an integral part …Continue Reading »
» ABSTRACT This research examined the effect of relationship marketing in customer retention in MTN Nigeria Plc, Calabar. The study was conducted in a bid to provide empirical evidence on the effect of relationship marketing in customer retention in order to assist MTN Nigeria Plc and other tele…Continue Reading »
» ABSTRACT The study examined the effect of consumer protection on brand loyalty of fast moving consumer goods. More specifically, the study sought to assess the consumer protection and brand loyalty in ikeja. The study consist of consumers in Ikeja axis of Lagos State, the sample frame of…Continue Reading »
» ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 t…Continue Reading »
» ABSTRACT This study examines sales promotion and its effects on organizational effectiveness in Nigerian manufacturing industry. The study focuses on how sales promotion is used to generate higher sales, increased profitability and greater market share. The study focused on sales promotional t…Continue Reading »
» ABSTRACT The study examined the impact of promotional activities on fast moving consumer goods (FMCG), a study of Unilever Nigeria Plc. The sample frame of the study was made up of consumers of fast moving consumer goods resident in Ikeja, and the research was limited to age of 20 and above…Continue Reading »
» ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected…Continue Reading »
» ABSTRACT The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case. More specifically, the study sought to assess the brand personality and customer loyalty in Babcock University. The study consist of con…Continue Reading »
» CHAPTER ONE INTRODUCTION Marketing is a defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals (AMA, American Marketing Association).Personal sell…Continue Reading »
» ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the…Continue Reading »
» ABSTRACT This research examined the effect of public relations on customers’ preference for Global System for Mobile Communications (GSM) services: a case study of MTN Nigeria Plc, Calabar. The study was conducted to provide empirical evidence on the relationship between public relations and…Continue Reading »
» ABSTRACT This research examined the effect of packaging on consumer buying choice of selected consumer goods in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of packaging on consumer buying choice in order to assist dealers of consumer goods b…Continue Reading »
» ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well constructed questionnaire, which was…Continue Reading »
» ABSTRACT The study examined social media advertising and buying behaviour of Babcock University undergraduate students, a study Babcock University undergraduate students. The study employed the survey design and the purposive sampling technique to select 450 students across all faculties. A…Continue Reading »
» ABSTRACT The study examined the the effect of consumer protection on brand loyalty in fast moving consumable goods in Lagos. The descriptive survey design was used in carrying out this research work. The research considered the survey research design appropriate, due to the fact that there …Continue Reading »
» ABSTRACT This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television adver…Continue Reading »
» ABSTRACT The primary objective of the study was to examine the effect of customer relationship management on customer satisfaction in three commercial banks in Lagos State Nigeria. The study explored the ways in which customer satisfaction can be achieved with the use of customer relationship …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY The Small and medium scale enterprises sector has been recognized worldwide for its role in economic advancement through ways various like; wealth generation, employment creation, and poverty reduction (Kithae, Gak…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Accounting information is a part and parcel of today’s life which is necessary to understand the accurate financial situation of the organization and used as the basis of making strategic decisions. Accounting play…Continue Reading »
