» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal property that can influence consumer behaviour, be b…Continue Reading »
» ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. · To determine how advertising has a…Continue Reading »
» ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: · To evaluate the promotional strategies adopted by Top Cl…Continue Reading »
» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the ba…Continue Reading »
» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna ma…Continue Reading »
» ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange. It is on the above vein that this…Continue Reading »
» ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with the customers usin…Continue Reading »
» ABSTRACT This research project is about the role of public relations as a tool in enhancing consumer patronage in the paint industry in Nigeria. The public relations plays an important role as a marketing communication tool in our today’s industries. The public relations as very important communic…Continue Reading »
» ABSTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the impo…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND STUDY Communication is a vital tool in any business organization as well as other types of organizations. It is a factor that can sustain the existence of any organization. Communication also helps in understanding the concepts and va…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Consumers …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is most effective weapon of in marketing, it leaves or has leading impacts on the viewer’s mind, as its exposure is much more effective (Katke, 2007). Marketing mix has four elements which are product, price, place and promot…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Noun phrase also known as nominal phrase (abbreviated as NP) is a type of phrase which has a noun or an indefinite pronoun as head word of its phrase. Noun phrases are very common and are the most recurring phrase type. Noun phrases so…Continue Reading »
» ABSTRACT This research work is on Sociolinguistic Investigation of Some Hausa Proverbs. The Hausa term for proverb is Karin Magana and they are one of the oldest and most important types of myth, which form part and parcel of the Hausa culture. These wise sayings form a very crucial phase of the…Continue Reading »
» ABSTRACT The existence of taboo and sexism in Ohaozara dialect have be established. It is in the area of describing how culture influences language that constitutes issues of discuss in this research work. This work serves as an insight into the behaviour of language as it is bend, controlle…Continue Reading »
» ABSTRACT This research work focused on the phonological interference in television newscast in Nigeria. Phonological interference as one of the problems encountered by television newscasters in Nigeria, more especially some Yoruba and Hausa newscasters in NTA since it is our area concentration th…Continue Reading »
» Abstract Motivation plays a very important role in enhancing the students’ pronunciation learning. Consequently, the researcher’s argument is that motivation is necessary for one to learn and acquire a second or foreign language because most successful learners of a second language are motivated…Continue Reading »
» ABSTRACT The aim of this study is to find out the effect of retrenchment on the morale of workers. To do this data I collected from primary and secondary sources. The main instrument for data collection is the questionnaire. The data I presented in tables as frequency distribution and analyzed…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As a matter of fact, all activities performed within an organization are goal directed and therefore the creation of an organization also has a purpose. The initiators/founders of the organization have their own o…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The concept of job satisfaction has been developed in many ways by many different researchers and practitioners. One of the most widely used definitions in organizational research is that of Locke (1976), who defines job satisfac…Continue Reading »
» ABSTRACT This research attempts to explain how internal team leaders can help teams perform in high stress, dynamic environments. Specifically, the aim of the research was to examine a chain of relationships beginning with team leaders' core self evaluations and ending in team performance. Sev…Continue Reading »
» CHAPTER ONE 1.1 INTRODUCTION Teamwork is a means of improving manpower utilization and potentially raising performance of not just the individual but the organization ultimately, because it can expand the output of individuals through collaboration. Thus, employee…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The question of globalisation is a question which cuts across centuries and even those it is one exacerbated by the advent of information technology especially the internet, it is a factor that has been around in respect to busine…Continue Reading »
