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Project topics and materials on "soft drinks"

• 1. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...

  » S CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY The introduction of Structural Adjustment Programme (SAP) in Nigeria has resulted in so many changes.  Among these changes are those that occurred in the food and beverage industry. In this industry, some of the major raw materials formally used in the production of drinks like wheat, malt barley and yeast were banned from being imported....Continue Reading »

  Item Type: Project Material |  59 pages |  1,031 engagements | 

• 2. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value for the money spent. Pike (2008) asserts that marketers are now faced with escalating media costs, ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements |