» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In modern times, a series of developments have impacted the personal sales feature. Customers have even more detail, greater demands, and require higher standards of customer support. Furthermore, rivalry is higher due to market globalizatio…Continue Reading »
» AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizin…Continue Reading »
» CHAPTER ONE: INTRODUCTION 1.1 Background of the study Today, a tsunami of changes in the corporate sector is sweeping the globe, and marketing intelligence, without a doubt, is at the heart of it. Organizations are subjected to a variety of environmental changes. Organizations' survival will be j…Continue Reading »
» AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as C…Continue Reading »
» IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Promotion is an important aspect of marketing activity which has created a lot of impact through the use of some incentives, mostly designed to stimulate quicker or greater purchase of…Continue Reading »
» THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE CHAPTER ONE INTRODUCTIN 1.1 Background Of The Study Advertising can be define as any paid form of non personal presentation and promotion of ideal good and service by an identified sponsor. Advertising is an aspect of marketing communicatio…Continue Reading »
» THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Packaging has a great influence or impact in the lives of human and product alike. Most physical products have to be packaged and labeled. Some packages such as the coke bottle and e…Continue Reading »
» THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The sophisticate of the socio economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing aw…Continue Reading »
» THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer,…Continue Reading »
