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Project topics and materials on "Relevance of culture on consumer buying behaviour"

• 1. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR

  » ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It pr...Continue Reading »

  Item Type: Project Material |  50 pages |  7,114 engagements |