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Project topics and materials on "Product life cycle"

• 1. IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION

  » ABSTRACT The importance of the product life cycle in marketing cannot be over emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of  the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project i...Continue Reading »

  Item Type: Project Material |  50 pages |  4,797 engagements | 

• 2. THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES

  » ABSTRACT The research was conducted on the basis of an analysis of the marketing effect of product life cycle in achieving organizational sales objective of Unilever Nigeria Plc, Aba Abia state. The objectives were stated to ascertain and evaluate the marketing efforts of product life cycle in the cosmetic and detergent industry. In order to critically examine this. Therefore the researcher set ou...Continue Reading »

  Item Type: Project Material |  50 pages |  4,751 engagements |