» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTIONIn today’s business world, it in recognized that business organization in based on generating profit both in the short run and long run. The aim of such business organization can be best achieved by adopting marketing concept orientation.Since business organization, the…Continue Reading »
» CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growt…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These …Continue Reading »
» ABSTRACT This write up discuss: “”. A case study of UNILEVER PLC. This research was carried out using various research methods such as questionnaire and interview. Result from the relevant data collected are presented in tabular form and analysis made. All possible solution and ass…Continue Reading »
» AN EMPIRICAL INVESTIGATION OF COVID 19 ON PRODUCT SALES AND MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Notably, many states; continents; regions; urban and rural communities; families thinking and lifestyle of have been impacted by the outbreak a harmful pandemic pandemic known as C…Continue Reading »
» ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT CHAPTER ONE 1.0 INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential buyers of goods and services and to form direct communication of persuas…Continue Reading »
» INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Pricing is a strategy for selling the product or services of a new business, it is a reflection of how serious a company is in meeting the competition ahead. A good pricing strategy plan is…Continue Reading »
» THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT CHAPTER ONE INTRODUCTION 1.1 Background to the Study Packaging has a great influence or impact in the lives of human and product alike. Most physical products have to be packaged and labeled. Some packages such as the coke bottle and e…Continue Reading »
» THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer,…Continue Reading »
