» ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Per…Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION This study seeks to appraise the effect of personal selling in the marketing of industrial product with special reference to first aluminum company ltd. BACKGROUND OF THE STUDY This research work deals with the effort of personal selling on the marketing…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE SUDY Personal selling is crucial in the corporate world because it facilitates two way contact between consumers and service suppliers and increases demand for goods or services by using aggressive selling tactics to convince customers to purchase. Fac…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY A product that is well conceived and produced through the combination of the most modern technologies and the best of inputs can not sell itself. There is the need for the existence of such a product to be made known to the target market. A good or s…Continue Reading »
» SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing generally aims at increasing profitable sales of commodities to the general public. Every business organization be it government or private owned, aims to maximize profit. In…Continue Reading »
» THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES CHAPTER ONE INTRODUCTION 1.1 Background of the study The hallmark of every business is to identify, anticipate and satisfy customers need, maximize profit, possess competitive advantage and remain relevant in the marketplace. This ca…Continue Reading »
