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Project topics and materials on "Performance of marketing of hotel services in Nige"
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1. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...
» ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept....Continue Reading »
Item Type: Project Material | 50 pages | 7,516 engagements |
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