» CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted …Continue Reading »
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY All over the world people and companies utilize advertising to a good advantage. In the keen competition encounter in world regional and local markets, businessmen are aided by the sales producing force of advertising. Not only that skillfully planned…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These …Continue Reading »
» CHAPTER ONE 1.0 INTRODUCTION The modem era of maritime transport was ushered in by the advent of the steam engine. Wooden ships and sail gave way to iron ships powered by steam. A long era of growth in maritime transport followed as trade needs were served more efficiently, and transport activities …Continue Reading »
» ABSTRACT The research work titled an assessment of public relations strategies in the Nigerian financial institution which focused on UBA bank Gboko is aimed at evaluating the duty of public relations in the banking sector which the researcher employed some research method in explaining the method w…Continue Reading »
» AN ANALYSIS OF GRAPHO SYNTACTIC ERRORS IN THE LANGUAGE OF ADVERTISING IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Technological advancements, globalization of competition, the increasing importance of information, increasingly competitive environments, and changes in consumer …Continue Reading »
» AN ANALYSIS OF HINDRANCES TO WOMEN POLITICAL PARTICIPATION IN NIGERIA CHAPTER ONE 1.1 Background of the study When we attempt to define the word politics, we have a lot of trouble. There is no one legally recognized definition of politics; rather, there are several. In other words, the phrase ma…Continue Reading »
» AN ANALYSIS ON THE FACTORS AFFECTING STUDENT PERFORMANCE IN SENIOR SECONDARY SCHOOL CERTIFICATE EXAMINATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Students in Nigeria must appear for the Senior Secondary School Certificate Examination (SSSCE), which is …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Industrialization culminates in the long term maintenance of firm production. It denotes the addition of value to a factor input and its efficiency, with additional input resulting in increased organizational performance. The ultimate impact of gr…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Providing more public services with less public spending is an ongoing challenge for all developing countries. The provision of public services in the country is the primary responsibility of the government, complemented by the private sector. S…Continue Reading »
» CHAPTER ONE INTRODUCTIION 1.1 Background Of The Study Crime, as a major element of deviance, evolves along with time. Due to the changing social, economic, political, and geographical conditions, crime also changes in tandem with a given epoch and society (Haralambos and Holborn, 2004). With the pro…Continue Reading »
» AN EXAMINATION ON THE SIGNIFICANCE OF INDUSTRIAL TRAINING IN HIGHER INSTITUTIONS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background to the Study Industrial training practical was founded in 1973 by the Industrial Training Fund (ITF), which has maintained its headquarters in Jos, Plateau State, Niger…Continue Reading »
» ASSESSING THE EFFECTIVENESS OF THE E NAIRA USER SUPPORT SYSTEM IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The ongoing developments in information technology have resulted in huge growth in both the number of Internet users and the number of digital products (Probets, 2012). By t…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The act of livestock sector has been identified as a source of Agriculture production has been identified as a major source of livelihood, feeds for livestock management, while livestock provides organic manure and animal traction (Obidike et a…Continue Reading »
» ASSESSMENT OF THE INFLUENCE OF E LEARNING ON ACADEMIC BEHAVIOR OF UNIVERSITY STUDENTS IN NIGERIA. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Learning is an essential component of human existence. Every day of a man's life, he learns something new in order to live in a changing environment.…Continue Reading »
» CHALLENGES OF GOOD GOVERNANCE AND TRUE DEMOCRACY IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study In democratizing societies, the conceptual vehicle that connects the elements of social change described above is democratic practices which the political leadership must spread across …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The word curriculum comes from the Latin word "currere," which means "race course," and refers to the series of actions and experiences that children go through as they grow into mature people, according to Collins English Dictionary (2003). …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY According to Uwadia (2010), education is a process through which a person obtains the numerous physical and social capabilities required to operate in the society in which he or she is born. It is to a country what the mind is to the body, jus…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The position and importance of buildings to man’s life and survival as he lives and carries out his activities inside them is not quantifiable and very important (Opoko,2003). Buildings are also key factors to any nation’s sustainable devel…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY People all across the globe are subjected to extreme stressors like as war, earthquakes, and terrorist attacks, as well as adversities such as poverty and family disturbances, all of which have detrimental consequences on later develop…Continue Reading »
» EVALUATION OF MICRO FINANCING AS A STRATEGY FOR POVERTY ALLEVIATION IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study Microfinance is the provision of financial services to lower income populations, such as loans, savings, insurance, money transfers, and payment facilities (Awojobi, 20…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study An efficient tax administration is a key determinant of the investment climate; it helps to attract more investment, reduce poverty and increase growth. It also enables the government to raise revenue with lower tax rates (Rahman, 2009). Erard …Continue Reading »
» EXAMINING E NAIRA AWARENESS IN NIGERIA'S RURAL DEMOGRAPHICS. CHAPTER ONE: INTRODUCTION 1.1 Background of the study “Rural” means open land and tiny settlements in general, although "rural areas" are typically taken for granted or left undefined in policy oriented and scientific literature, in…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Nigeria, the beginning of reforms may be traced back to the time when the country was under colonial control. In point of fact, the colonial authority made a number of initiatives between the years 1941 and 1947 to revamp and restructure…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The Nigerian state since its emergence has been struggling with the challenge of how to coalesce the numerous ethnic nationalities in the country into one united nation. The challenge of forging national consciousness and unity among the differe…Continue Reading »
