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Project topics and materials on "Iproject.Marketing Project Topics & Materials"

  • 1. ASSESSING THE INFLUENCE OF CULTURAL FACTORS ON CONSUMER BEHAVIOR IN CAMEROON

    »   CHAPTER ONE INTRODUCTION 1.1 Background of the Study Buying behavior is a collection of attitudes that define the patterns of decisions made by customers. However, variety of external situational settings influence customer choices in addition to the fundamental internal elements that are known to influence purchasing behavior.  Furthermore, consumer behavior is influenced by both outside ince...Continue Reading »

    Item Type: Project Material |  54 pages |  495 engagements | 

  • 2. THE EFFECT OF ONLINE ADVERTISING IN SHOPPERS BEHAVIOR IN ENUGU METROPOLIS

    »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study The exponential expansion of information technology has augmented the significance attributed to online advertising. The internet is without a doubt the most captivating of the information technology innovations that have gained significant media attention. Furthermore, the internet is rapidly becoming the preeminent information source due to...Continue Reading »

    Item Type: Project Material |  54 pages |  669 engagements | 

  • 3. A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE-BASED ...

    » A CRITICAL ASSESSMENT ON FACTORS INFLUENCING CONSUMER PATRONAGE OF ONLINE BASED BUSINESSES IN CAMEROON   CHAPTER ONE INTRODUCTION 1.1 Background of the Study The development of internet technology has improved our everyday routines and lives (Isohella et al., 2017). It has also changed how businesses work around the world (Kim et al., 2019). In a similar vein, the internet has provided opportunit...Continue Reading »

    Item Type: Project Material |  54 pages |  216 engagements | 

  • 4. INFLUENCE OF INNOVATION ON CUSTOMERS’ SATISFACTION IN THE ELECTRICITY DISTRIBU...

    »   CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Transactional processes are increasingly being facilitated by technology in the rapidly evolving twenty first century. There is a growing trend among clients to depend on technological methods for generating service outcomes, rather than engaging in direct communication with personnel of the service firm. Technology has been embraced by organ...Continue Reading »

    Item Type: Project Material |  54 pages |  269 engagements | 

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