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Project topics and materials on "Importance of franchise in business"

• 1. FRANCHISING AS A CORPORATE STRATEGY FOR INCREASING ORGANIZATIONAL PROFITABILITY

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study Franchising is based on a marketing strategy that can be adopted by an organization as a strategy for business expansion. When employed, a franchisor licenses its knowledge, procedures, intellectual property, use of its business model, brand and rights to sell its brand products and services to a franchisee. For successful franchise management, ...Continue Reading »

  Item Type: Project Material |  47 pages |  6,361 engagements |