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Project topics and materials on "Impact of packaging"

• 1. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

  » ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve i...Continue Reading »

  Item Type: Project Material |  50 pages |  4,186 engagements | 

• 2. PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

  » ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were merely primary including personal interview and questionnaire ot management and staff of NASCO company. Percentage was used to analyze the data collected. The research was guided by three hypotheses formulated which was tested using the chi squa...Continue Reading »

  Item Type: Project Material |  50 pages |  4,548 engagements |