» ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of …Continue Reading »
» ABSTRACT A close look at the Nigeria insurance market indicate that the sale and purchase of term, assurance policy is declining. And this decline was assumed an unpro portinate dimension since the Nigerian’s independence in 1969, hence it calls for urgent attention. This research therefor…Continue Reading »
» ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business. Also the study was focused on analyzing and as…Continue Reading »
