» ABSTRACT The research is carried out on the thrust to examine the influence of SMS political advertising (messages) on voting pattern of electorates in the 2015 Governorship election in Abia State. Short Message Service otherwise known as SMS play a crucial role in political mobilization, political …Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication has always been a central and essential aspect of human life. Humans cannot live without contact and it is the only way for thoughts and information to be transmitted on from one generation to the next. According to Baran (2014), con…Continue Reading »
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Human beings have always had the need to communicate to aid decision making, because the only way to share the ideas that would eventually result in the decisions and policies is through communication. “Communication has been variously defined a…Continue Reading »
» AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION CHAPTER ONE INTRODUCTION 1.1 Background To The Study Advertising practice has a long history. Frank (2000.p,31) traced this history to as long ago as the creation of man and the sojourn in the Biblical Garden of …Continue Reading »
» THE INFLUENCE OF SMS POLITICAL ADVERTISING (MESSAGES) ON VOTING PATTERN OF ELECTORATES IN THE 2015 GOVERNORSHIP ELECTION CHAPTER ONE INTRODUCTION 1.1 Introduction Election is the central institution of democratic representative governments. This is because, in a democracy, the authority of the gover…Continue Reading »
