» ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out with objectives. To determine how advertising has affected the decision to buy. Early or chiky. To determine the…Continue Reading »
» THE EFFECT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum t…Continue Reading »
» THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kot…Continue Reading »
» THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY CHAPTER ONE 1.0 INTRODUCTION The fast food industry is a product offering as well as service rendering industry. This posed a fundamental challenge for the management of fast food industry, more so that s…Continue Reading »
