1. AN ANALYSIS OF STUDENTS PARTICIPATION OF THE 18+ WARNING SIGN IN ALCOHOL ADVERTISEMENTS IN NIGERIA TERTIARY INSTITUTION
Β» ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the youth (Alcohol Concern, 2013). Through the use of advertising execution techniques such as humour, celebrity endorsement and music, advertisers are able β¦Continue Reading Β»