ROLE OF PUBLIC RELATIONS IN CRISIS MANAGEMENT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,224 times
Delivery: Within 24 hoursABSTRACT
This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relations play a vital role in crisis management. In view of these findings, the researcher recommended that every good organization must have public relations department, with well qualified staff and provide them with basic facilities to work with like security camera etc. The researcher suggested that Union Bank Plc. should imbibe public relations as a philosophy of management and all organization should be made to appreciate the place of public relations in the organization.
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study:
Public relations play a vital role between an organization and its public. Its practice
aims at establishing a two-way communication, seeking common ground or areas of mutual interest and establishing understanding based on truth, knowledge and full information. It is that indispensable bridge that fosters co-operation and understanding. With increasing intensity, the civil society is rather active than passive in the affairs that concern them. Similarly, organizations are more socially responsible in their business undertaking in reference to public opinion. The reason is not far fetched. Today’s organizations, no matter how pretentious they are, are aware that they need to build dependable relationship with their publics. However, it is obvious that no matter how hard an organization attempts to project her image, occasions arise when crisis develops and threatens the very foundation of the organization concerned.
Public relations have myriad of definitions. The British Institute of Public Relations (1994) defines it as deliberate, planned and sustained effort to establish mutual understanding between an organization and the public. The Mexican definition which was as a result of International conference held in Mexico City in 1978, says, Public relations practice is the art and social science of analyzing trend, predicting their consequences, counseling organization leader, and implementing planned programmer of action which will serve both the organization and the public interest.
This material content is developed to serve as a GUIDE for students to conduct academic research
Find What You Want By Category:
Delivery: Within 24 hours
Advertise Here
For advertisement, call 08168958821
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EXPLORING THE CONTRIBUTION OF SOCIAL MEDIA TOWARDS THE PROMOTION OF YOUTHS POLITICAL INTEREST IN NIG...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media platforms have fundamentally transformed the global landscape of human interactio...More »
Item Type: Project Material | 54 pages | 245 engagements |
- 2.
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRA...
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRADUATES STUDENTS OFNOVENA UNIVERSITY CHAPTER ONE...More »
Item Type: Project Material | 54 pages | 206 engagements |
- 3.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,460 engagements |
- 4.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 781 engagements |
- 5.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,370 engagements |
- 6.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,711 engagements |