» THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it&rs…Continue Reading »
» : (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programme…Continue Reading »
» THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”. Indeed, while the advertising business…Continue Reading »
» ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and participation. This re…Continue Reading »
» (A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournv…Continue Reading »
» (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE, ENUGU) ABSTRACT The aim of this research to study the problems of broadcasting media in the advertising process. To carry out this study in a three research question were formulated. In carrying out the study, I designed questions from each of the t…Continue Reading »
» (A CASE STUDY OF OLUSEGUN OBASANJO REGIME 1999 – 2004) ABSTRACT This topic of research, “An Appraisal of Press Freedom Under Civilian Rule (A case study) is a top flight, thought provoking and interestingly challenging especially in our contemporary Nigeria which has embraced democracy a…Continue Reading »
» (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis. To do this, we used survey research method to elicit the desired information from the sample produce. In this work we started the re…Continue Reading »
» : CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the social and eco…Continue Reading »
» ABSTRACT This research study was primarily motivated by the research curiosity to examine the extent to which Nigerian home movies has negatively influenced the Igbo culture given the rate in which these movies has proliferated Nigerians markets. The data gathered and the finds in this study are to …Continue Reading »
» (A CASE STUDY OF FIRST BANK OF NIGERIA PLC. ENUGU). ABSTRACT This thesis, (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has …Continue Reading »
» THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such…Continue Reading »
» (A CASE STUDY OF ENUGU METROPOLIS) ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on Product Promotion, in Enugu Metropolis. To do this, I used survey research method to elicit the desired information from the sample produced. In this work I started the re…Continue Reading »
» : (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE). ABSTRACT In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the r…Continue Reading »
» THE EFFECT OF VOILENT FILM ON NIGERIAN CHILDREN . A CASE STUDY OF CHILDREN IN ENUGU URBAN. ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of th…Continue Reading »
» (A CASE STUDY OF JOURNALISTS IN SOUTH – EASTERN NIGERIA) ABSTRACT The need for this study was find out “The Apathetic Behaviour of Nigerian Journalists to Science and Technological Reporting”. This work was motivated by the felt need to know whether they have indifferent or apathet…Continue Reading »
» THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA CASE STUDY OF NJIKOKA L.G.A ABSTRACT This study is geared towards finding out the role of television in political mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study,…Continue Reading »
» THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE , CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is on…Continue Reading »
» AS A CASE STUDY ABSTRACTS Topic: The role of Mass Communication in the Developing Countries, The Nigerian Case. If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are expected to b…Continue Reading »
» . A CASE STUDY OF FEDERAL RADIO COROPRATION OF NIGERIA (FRCN) ABSTRACT This research work dealt on the challenges facing Nigeria broadcast media (a case study of FRCN). Chapter one of the projects provided background information on the problems of the study due to technological backwardness of the N…Continue Reading »
» (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY I.M.T ENUGU) ABSTRACT With the trend of which undergraduate in campuses engaged in a lot of anti social activities which has given rise to a lot of social violence and in extreme cases, loss of lives and even properties. This study “Impac…Continue Reading »
» : (A CASE STUDY OF VITAFOAM IN NIGERIA) Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which adv…Continue Reading »
» (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (N TA) ENUGU. ABSTRACT This research project examines the implication of news commercialization on management of broadcast media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercializ…Continue Reading »
» THE EFFECT OF MEDIA PROGRAMME ON RURAL DEVELOPMENT (A CASE STUDY OF ONU OHA ON ESBS PROGRAMME ABSTRACT This study is aimed at critically examine the effects mass media on rural development. The work also includes the origin of the programme, Literature review, a statement of the research problem, th…Continue Reading »
» THE IMPACT OF NIGERIAN PRESS ON SHAPING THE COUNTRY’S POLITICAL STRUCTURE (PERIOD OF STUDY 1999 TILL DATE ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure. A general study of Nigeria is because it happens to be the period …Continue Reading »
