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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

  • 1. THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS

    » CHAPTER ONE INTRODUCTION   1.1            Background of the study Advertising is a powerful and persuasive machine. It is an exciting, dynamic and fully challenging enterprise. It is a subject that cannot be ignored in our day to day life; infact “a world without advertisement is a bleak world” Awake 1988 Pg 1 6. Advertising is always ahead of us to greet us, Infact it has almos...Continue Reading »

    Item Type: Project Material |  65 pages |  3,549 engagements | 

  • 2. THE IMPACT OF RADIO PROGRAMME IN ECONOMIC DEVELOPMENT IN NIGERIA

    »   ABSTRACT   The Federal Radio corporation of Nigeria Enugu National station (Radio I the station for the mature mind) Enugu, like many other electronic media establishments in Nigeria, has been carrying out its communication functions of informing, educating entertaining, persuading and public enlightenments and advertisements and other social programmes.           Using the social sc...Continue Reading »

    Item Type: Project Material |  65 pages |  3,336 engagements | 

  • 3. THE ROLE OF THE MEDIA IN THE CRUSADE AGAINST GLOBAL TERRORISM

    » ABSTRACT In this study, the researcher setnut to examine the role of the media in the crusade against global terrorism.  Towards achieving this end, 79 staff of two media houses in Nigeria, namely the publishers of the punch and vanguard newspapers were used as the study sample.  These 89 members of the study sample were given 89 copies of structured questionnaires to complete.  The analysis...Continue Reading »

    Item Type: Project Material |  65 pages |  3,294 engagements | 

  • 4. THE IMPACT OF NIGERIAN PRESS ON SHAPING THE COUNTRY’S POLITICAL STRUCTURE (PE...

    » ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure period of study 1999 2004. A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected through extensive reading of information ...Continue Reading »

    Item Type: Project Material |  65 pages |  3,109 engagements | 

  • 5. THE ROLE OF THE MEDIAN IN MAINTENANCE AND DISPENSATION OF JUSTICE IN POLITICAL C...

    » ABSTRACT This study as a matter of fact appreciate the splendid effects of the media in fighting the wills of the society. The study examine the role of the media I curbing crisis, ridden political scene of the country through its contribution in maintenance and dispensation of justice as regards to political crisis in the country. Content analysis method of research was applied in the study, wher...Continue Reading »

    Item Type: Project Material |  65 pages |  3,368 engagements | 

  • 6. THE ROLE OF THE PRESS IN A DEMOCRACY (THE PRESS IN PERSPECTIVE)

    » ABSTRACT The study deals with the analysis of the   role of the Nigerian press in the democratic struggle in Nigeria. The research method used was the survey method, with the questionnaires and interview as the  method for data collection. The study kicks off from the definition of democracy as the government of the people by the  people and for the people, including brief definition of som...Continue Reading »

    Item Type: Project Material |  65 pages |  3,606 engagements | 

  • 7. VIEWER SHIP OF TELEVISION PROGRAMMES

    »  ABSTRACT This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic.   During research, the people of Enugu South were used as the populace of study; questionnaires were the major instrument of study. Random sampling ...Continue Reading »

    Item Type: Project Material |  65 pages |  3,219 engagements | 

  • 8. THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COM...

    » ABSTRACT  This study is to identify the impact of Advertising  on the marketing Global system for mobile (G.S.M) Communication  in Enugu a case study of MTN Nigeria Communication Limited.   The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal, state and local government level. ...Continue Reading »

    Item Type: Project Material |  65 pages |  3,679 engagements | 

  • 9. THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS

    » ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods and services as well as their buying habits, especi...Continue Reading »

    Item Type: Project Material |  65 pages |  1 engagements | 

  • 10. THE EFFECTS OF MEDIA PROGRAMME ON RURAL DEVELOPMENT

    » ABSTRACT             This study is aimed at critically examining the effects mass media on rural development. The work also includes the origin of the programme, literature review, statement of the research problem. The hypothesis and the research methodology of the study, equally included are the data analysis, data interpretation, results, discussion as well as bibliography.     �...Continue Reading »

    Item Type: Project Material |  65 pages |  3,318 engagements | 

  • 11. THE EFFECT OF RADIO AND TELEVISION BROADCAST CAMPAIGN ON THE MANAGEMENT OF HIV/A...

    » ABSTRACT The cardinal objective of this study was to empirically comparison of the role of television and radio broadcasting in the management of HIV/AID in Enugu Urban. The researcher made use of the survey research method to collect the required data. Sample size was mathematically deduced using the Taro Yamane method of sample size determination. There, the researcher administered questionnaire...Continue Reading »

    Item Type: Project Material |  65 pages |  3,497 engagements | 

  • 12. THE ADVENT OF MODERN COMMUNICATION GADGETS: IMPLICATIONS FOR NIGERIAN JOURNALI...

    » ABSTRACT           The advent of modern communication gadget –implication for Nigerian Journalism.  The tittle of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world.           It treats in succession the introduction of communication among the earlymen, th...Continue Reading »

    Item Type: Project Material |  65 pages |  4,712 engagements | 

  • 13. TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT

    » ABSTRACT             This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit.  It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample.           The study uses the questionnaire as a survey method for the collection of data from the sample and population.  The sample percentage model is adopted in vesting col...Continue Reading »

    Item Type: Project Material |  65 pages |  3,752 engagements | 

  • 14. TELEVISION AS A POSITIVE CONTRIBUTOR TO THE SOCIALIZATION OF CHILDREN

    » ABSTRACT             In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars           Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by televisio...Continue Reading »

    Item Type: Project Material |  65 pages |  4,276 engagements | 

  • 15. SUSTAINABLE EDUCATIONAL POLICIES AND NATIONAL DEVELOPMENT, THE NIGERIA EXPERIENC...

    » ABSTRACT The researcher treated about sustainable Educational policies and National Development but giving more emphasis on Educational Policy because they are government programmes or action plan meant to review existing educational practice or introduce a new method aimed at enhancing a better educational pursuit for its citizens. The impact of Educational policy makes man live and operate the w...Continue Reading »

    Item Type: Project Material |  65 pages |  4,339 engagements | 

  • 16. SALES PROMOTION AS A PANACEA FOR IMPROVED SALES THE NIGERIA BOTTLLING COMPANY EX...

    » ABSTRACT             This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point.           The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.     ...Continue Reading »

    Item Type: Project Material |  65 pages |  3,258 engagements | 

  • 17. ROLE OF MASS COMMUNICATION IN DEVELOPING COUNTRIES

    » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Before we delve into the main theme of the topic it will be worthwhile to get acquainted with the key word of the topic, which is communication. After knowing what communication is, we then can get further to know the meaning of the mass attached to it ie mass communication. There is no of communication though is as old as life itself; stil...Continue Reading »

    Item Type: Project Material |  65 pages |  3,890 engagements | 

  • 18. PEOPLE’S PERCEPTION OF TELEVANGELISM IN NIGERIA

    » ABSTRACT The researcher measured People’s Perception of Televangelism in Enugu Urban. To ensure the accuracy of data generated, Survey research method was adopted. The researcher framed questionnaires comprising open ended and close ended questions and administered them to a chosen population sample as instruments of data collection. The researcher adopted chi square formula to test the hypothes...Continue Reading »

    Item Type: Project Material |  65 pages |  4,538 engagements | 

  • 19. NEWSPAPER READERSHIP PATTERN AMONG NIGERIAN YOUTHS

    » ABSTRACT         This study was carried out to determine the newspaper readership pattern among youths.  This arose because it was thought that the youth did not read newspapers and their use of other media was minimal.         Against the background of seemingly lack of readership among the youth.  Questionnaires draw administered to ascertain the extent of reading habit forme...Continue Reading »

    Item Type: Project Material |  65 pages |  5,108 engagements | 

  • 20. MEDIA STAFF WELFARE AND EFFECTIVE JOURNALISM IN NIGERIA

    » ABSTRACT   Media staff welfare and effective journalism in Nigeria look into the problems the Nigerian Journalists face as the carry out their duties. The results of the methodology shows that the media staff are not taken good care of. The journalism in Nigeria based on what is obtainable and that the proper welfare of Nigerian journalists will ensure effectiveness in the discharge of their duti...Continue Reading »

    Item Type: Project Material |  65 pages |  4,410 engagements | 

  • 21. MASS MEDIA AND RURAL DEVELOPMENT IN NIGERIA

    » ABSTRACT This research is all about Mass Media and Rural development in Nigerian. And the purpose of writing this topic is to narrates the power of the mass media towards the rural dwellers in terms of development. Mass media is very importance because of its roles to the society which involves education, entertainment, surveillance etc. for instance if there is a cooperative relationship excretin...Continue Reading »

    Item Type: Project Material |  65 pages |  8,989 engagements | 

  • 22. MASS MEDIA AND THE MANAGEMENT OF HUMAN RIGHTS ABUSES IN NIGERIA

    » ABSTRACT From  all  indications,  it  has  become  obvious  that  the  mass media  has  a  great  role  to  play  in  the  management  of  human rights  abuse  in  Nigeria,  taking  into  cognizance  their  role  in  the society  which  includes  surveillance  of  the  society,  correlation  of the  various  ideas�...Continue Reading »

    Item Type: Project Material |  65 pages |  5,345 engagements | 

  • 23. HAZARDS OF JOURNALISM PROFESSION UNDER MILITARY REGIME (FROM 1993 – 1998)

    » ABSTRACT The core theoretical framework on which this study anchors is to assess the legal problems/dangers vis a vis others that exist with the practicing of journalism in Nigeria, under the military with particular reference to General Sani Abacha’s regime.   The study revealed that journalists were arrested and detained in their thousands thereby providing little or no room for the pursuit o...Continue Reading »

    Item Type: Project Material |  65 pages |  3,231 engagements | 

  • 24. EFFECT OF MILITARY DICTATORSHIP ON THE NIGERIA MASS MEDIA

    » ABSTRACT             Media industry contributed positively towards the up liftment of socialization in Nigeria.           This project work is bold step into media industry structure and then contribution to the nation at large. Several aspect of the media were analyzed. Important aspect of the media and problems that are believed to be hindering the social responsibility of t...Continue Reading »

    Item Type: Project Material |  65 pages |  4,575 engagements | 

  • 25. A COMPARATIVE ANALYSIS ON THE ROLE OF MASS COMMUNICATION AND INTERPERSONAL COMMU...

    » ABSTRACT This study was carried out to examine and assess the role of mass communication and interpersonal communication in rural development especially in the area of decision making, taking Udi town in Enugu State as a case study with a view of finding out how persuasive interpersonal communication is over mass communication and also the significant differences in the users’ interest. It also ...Continue Reading »

    Item Type: Project Material |  65 pages |  3,935 engagements | 


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